ENG 3301 - Marketing the brand of you.

Introduction to the course

This course will introduce and develop intercultural and language skills in an Academic context while providing an introduction to the stated theme of the course. Learners will be challenged to analyse and respond appropriately to contemporary issues within an increasingly globalized world.



Learners will aim to master the fundamental mechanics of purposeful communication in English. They will look to identify, understand, and appropriately employ, the rhetorical choices (in terms of claims, evidence, reasoning, organisation, style) in a text, and the likely effect on intended and unintended readers.
Learners will improve their ability to interact confidently in English in a variety of common, academic, and professional situations, (transactions, discussions, presentations) in addition to producing accompanying documents fit for purpose.