V2A_MOOC_IENN : Innover et entreprendre dans un monde numérique

Catalog of Institut Mines-Télécom Business School courses

Code

MGSE STR 4899

Level

M1

Field

Stratégie

Language

Anglais/English

ECTS Credits

5

Class hours

4,5

Total student load

54

Program Manager(s)

Department

  • Management, Marketing et Stratégie

Introduction to the module

The massive use of the internet is a major issue for organizations in general and businesses in particular. New logic of innovation is being put in place, GAFA and NAFU have introduced new business models and new management models. This MOOC aims to present the issues arising from the massive use of the Internet in the environment for companies, to present the main concepts to understand the changes underway and to understand entrepreneurial innovation in a digital world.


Facebook, AirBnB, Tesla, Amazon, Uber. So many companies that have revolutionized entire sectors of the economy in a few years. Fascinating, exhilarating, disturbing. But difficult to follow.
This MOOC explains the new rules of the game. You will discover 15 fundamental notions to understand the new mechanisms of innovation and entrepreneurship in this digital world.

Evaluation and grading system and catch up exams

The final grade is made up of three parts: answers to MCQ in the MOOC (15 sessions), attendance (time spent online) and feedback project, "what is missing in the MOOC when introducing digital entrepreneurship?".

Keywords

Innovation, entrepreneuriat, économie numérique / Innovation, Entreprepreneurship, digital economy

Prerequisites

none