Code
MGSE STR 4899
Level
M1
Field
Stratégie
Language
Anglais/English
ECTS Credits
5
Class hours
4,5
Total student load
54
Program Manager(s)
Department
- Management, Marketing et Stratégie
Introduction to the module
The massive use of the internet is a major issue for organizations in general and businesses in particular. New logic of innovation is being put in place, GAFA and NAFU have introduced new business models and new management models. This MOOC aims to present the issues arising from the massive use of the Internet in the environment for companies, to present the main concepts to understand the changes underway and to understand entrepreneurial innovation in a digital world.
Facebook, AirBnB, Tesla, Amazon, Uber. So many companies that have revolutionized entire sectors of the economy in a few years. Fascinating, exhilarating, disturbing. But difficult to follow.
This MOOC explains the new rules of the game. You will discover 15 fundamental notions to understand the new mechanisms of innovation and entrepreneurship in this digital world.
Evaluation and grading system and catch up exams
The final grade is made up of three parts: answers to MCQ in the MOOC (15 sessions), attendance (time spent online) and feedback project, "what is missing in the MOOC when introducing digital entrepreneurship?".
Keywords
Innovation, entrepreneuriat, économie numérique / Innovation, Entreprepreneurship, digital economy
Prerequisites
none