Code
MGYF STR 5933
Level
M2
Field
Stratégie
Language
Anglais/English
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Open innovation (OI) has become one of the main paradigms in innovation management. It builds on the idea that an innovating organization needs to capture external ideas, knowledge, and technologies to enhance its innovation process (inbound or outside-in OI). At the same time, organizations shall also utilize internal technologies and knowledge to provide it as an input for the innovation process of other companies (outbound or inside-out OI). Successful innovators are championing open innovation as having the potential to become “the new project management principle for the 21st Century”. They belong to a select group of leading companies that have successfully adopted open innovation, and are demonstrating impressive results. But many others are moving slowly or stumbling along the way.
The objective of this seminar is to provide a detailed overview of the background, opportunities, tools and methods of OI, but also of challenges of implementing OI in an established organization. The seminar will focus on both OI with customers and (lead) users, i.e. OI at the frontend of innovation process to gather market insights, generate ideas and co-create concepts, and on OI in the development stage, i.e. engaging communities for technical problem solving. Students will learn what is open innovation, and how is it different to other forms of cooperation in the innovation process, some recent best practice studies on open innovation, a review of the tools and measure to integrate external knowledge in the innovation process, the opportunities and challenges connected with this strategy, how to implement open innovation successfully and what are future developments of open innovation.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
- LG3 Having the foundations of responsible and sustainable management
- LG4 Having access to different cross disciplinary management approaches and tools
Learning objectives/Intended learning outcomes
- 1.3 - Develop competitiveness in business, and digital sovereignty
- 2.2 - Explore solutions, decisions, and their relative and absolute impacts
- 3.1 - Understand and employ basic concepts, knowledge and theories related to the discipline
- 4.4 - Evaluate the use of cross-disciplinary management approaches and tools
Content : structure and schedule
1. What is OI?
2. How does OI work?
3. What is IP & IPRM basics,
4. How to manage OI strategies?
1. What is OI? - The 1st module of this seminar is about why we should study open innovation (OI)? This module is about known facts, including concepts, terms, principles, model types. Students will learn about four generations of innovation management, all building on a different understanding about the key priority in managing innovation in larger organizations. We argue that OI is about orchestrating a innovation ecosystem which is becoming the core of innovation management today and a core competence to develop.
2. How does OI work? - The 2nd module of this seminar is about OI at the frontend of innovation, i.e. the first stages of opportunity recognition, discovery, and ideation of the innovation process. A frequently used synonymous term for this is customer “co-creation”. Lead users are “extreme” users that not just have problems with existing solutions, but engage in innovative activities to solve their own problems. As they “foreshadow” general demand, they are important sources of input for a firm’s innovation process. Companies can either engage in discovering and transferring existing lead user inventions, or they can create an arena where they co-create with innovative users and customers.
3. What is IP & IPRM basics - The 3rd module of this seminar is about known facts, including concepts, terms, principles, model types, approaches and roles relating to intellectual property right management. It will be about being able to apply particular models or approaches relating to OI to a given scenario, and being able to analyse and distinguish between appropriate and inappropriate use of particular approaches and models relating to OI implementation and strategies within the context of a scenario.
4. How to manage OI strategies? - The 4th module of this seminar is about OI implementation. Based on our research and experience from many projects, the successful implementation of OI demands not just tools and methods to acquire external knowledge and ideas for innovation. Firms also need to establish internal capabilities to bring these inputs into practice. Many companies are still failing in exploiting external input internally. These firms lack "open innovation readiness". This module will discuss the drivers and components that define an organization's open innovation readiness.
Sustainable Development Goals
Éducation de qualité (4)
Industrie, Innovation et Infrastructure (9)
Number of SDG's addressed among the 17
2
Learning delivery
Mixte
Pedagogical methods
Lectures, Case Studies, Group work and presentation, Readings discussion, Final exam.
Evaluation and grading system and catch up exams
Both formative assessment with a hope to increase the learning and well as summative assessments to evaluate the learning against the pre-set goals would be used by this seminar.
The above assessments are intended to be used. The instructor reserves the right to modify the assessment mode after prior notice during the class with a view to enhance learning as he/she deems appropriate.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
- Henry Chesbrough. (2003). Open Innovation: The New Imperative for Creating and Profiting from Technology. Harvard Business Press.
- Martin Duval & Klaus Speidel. (2014). Open innovation: Développez une culture ouverte et collaborative pour mieux innover. Dunod.
- Joe Tidd. (2012). Open Innovation Research, Management and Practice. Imperial College Press.
- Henry Chesbrough, Wim Vanhaverbeke, Joel West. (2006). Open innovation: Researching a New Paradigm. Oxford University Press.
- Henry Chesbrough, Wim Vanhaverbeke, Joel West. (2017). New Frontiers in Open Innovation. Oxford University Press.
- Elias G. Carayannis, Manlio Del Giudice, Maria Rosaria Della Peruta. (2013). Unpacking Open Innovation: Highlights from a Co-Evolutionary Inquiry. Palgrave Macmillan.
Keywords
Open innovation, collective strategies, ecosystems, innovation, strategy, knowledge & ressources