Code
MUSF MKT 3006
Level
L3
Field
Marketing, commercial
Language
Français/French
ECTS Credits
1
Total student load
20
Program Manager(s)
Department
- Pôle Marketing Opérationnel des Formations Initiales en France
Introduction to the module
In a competitive environment where visibility and attractiveness are essential, promotional actions represent a strategic lever for capturing the attention of target audiences and generating interest in a product, service, or organization.
This course aims to prepare students to take part in representation activities by mobilizing fundamental principles of marketing and relationship communication. It will enable students to understand the expectations and motivations of prospective candidates, identify different audience profiles, and adapt their discourse accordingly. Through this approach, students will develop the posture of ambassadors capable of representing the school in a relevant, credible, and responsible manner during promotional activities.
Learning objectives/Intended learning outcomes
- 3 - Communicate strategically in global and multicultural environments
- 3.2 - Communicate effectively and appropriately for the purposes of training, knowledge transfer, skills development or innovation, in English and at least one other language, in a global and multicultural context.
- 8 - Develop an agile culture of collective intelligence that is inclusive and promotes responsible leadership.
- 8.2 - Advise and negotiate with teams and business partners within an ethical and professional framework in order to foster lasting relationships and ensure the success of joint projects.
Content : structure and schedule
Validation of the module is based on several criteria:
1. Mandatory attendance at the presentation lecture in September
2. Mandatory attendance at the preparation workshop
3. Completion of field actions with the recording of at least 20 contacts per action
4. Submission of the attendance sheet stamped by the institution where the action took place (in a high school) or validated by the person in charge on site (at a fair/forum)
5. Return of the equipment during the week following the promotional action
6. Debriefing if necessary
Sustainable Development Goals
Ce module d’action de promotion contribue indirectement à plusieurs Objectifs de Développement Durable (ODD). En développant les compétences en communication, en analyse des besoins et en adaptation du discours, il participe à l’ODD 4 « Éducation de qualité », en favorisant l’acquisition de compétences transversales utiles à l’insertion professionnelle.
Par ailleurs, les actions menées sur le terrain encouragent l’engagement citoyen, le travail collaboratif et le contact avec différents publics, ce qui est associé à l’ODD 8 « Travail décent et croissance économique » et à l’ODD 17 « Partenariats pour la réalisation des objectifs », par la coopération avec des établissements ou des structures d’accueil.
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This promotional action module indirectly contributes to several Sustainable Development Goals (SDGs). By developing skills in communication, needs analysis, and message adaptation, it supports SDG 4 “Quality Education” by fostering the acquisition of transferable skills that are useful for professional integration.
Furthermore, the field activities encourage civic engagement, collaborative work, and interaction with diverse audiences. This is linked to SDG 8 “Decent Work and Economic Growth” and SDG 17 “Partnerships for the Goals” through cooperation with educational institutions or host organizations.
Number of SDG's addressed among the 17
3
Learning delivery
Mixte
Pedagogical methods
Approche principale :
* Apprentissage expérientiel (learning by doing) — acquisition des compétences par l’expérience réelle et la mise en situation.
Caractéristiques complémentaires :
* Pédagogie par projet — préparation, réalisation et évaluation d’actions de promotion structurées autour d’objectifs précis.
* Approche professionnalisante — confrontation à des contextes proches du monde professionnel.
* Pédagogie collaborative — travail en équipe et coordination des actions.
* Réflexive — analyse et débriefing pour tirer des enseignements de l’expérience.
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Main approach:
*Experiential learning (learning by doing) — acquisition of skills through real-life experience and practical situations.
Complementary characteristics:
* Project-based learning — preparation, implementation, and evaluation of promotional actions structured around specific objectives.
* Professional-oriented approach — exposure to contexts similar to the professional environment.
* Collaborative learning — teamwork and coordination of actions.
* Reflective approach — analysis and debriefing to draw lessons from experience.
Evaluation and grading system and catch up exams
1. Validation of actions
Each action is validated based on the student’s active participation:
* 1 action corresponds to 2 half-days of promotion or 1 full day.
2. Non-validation and rescheduling
If an action is not validated, the unfinished half-days are carried over to the following year.
3. Impact on progression to the next academic year
Depending on the student’s chosen pathway and associated constraints (international program, apprenticeship, internship), campus presence may be limited.
* If the student is materially unable to reschedule the missed actions, progression to the next academic year may be denied.
4. Student responsibility
It is the student’s responsibility to plan their actions and ensure their completion in order to secure validation of the module.
Module Policies
1. Mandatory attire
* The wearing of the school polo or sweater is mandatory for all actions. Clothing must be clean and ironed if necessary.
2. Equipment
* Bringing the equipment assigned to the student is mandatory.
* The equipment must be returned after each action in the same condition as it was received.
3. Commitment to the action
Students are firmly committed to their assigned action. Unexpected events may occur; in case of absence, the student is responsible for finding a replacement so that the action can take place.
* The action will not be credited to an absent student.
* If no replacement is found, the module may not be validated.
* Information about the replacement (name, contact, etc.) must be sent to the official address promotion@imt-bs.eu to facilitate coordination and monitoring of the action.
4. Management of costs and transport
* The school incurs expenses, notably for transport. Particular attention is given to nominative tickets and cancellation conditions to avoid any financial loss.Transport bookings are managed by the Marketing & Promotion Department. Students must not make any transport reservations themselves. Any transport reservation made by a student will not be reimbursed. Students will only be reimbursed for accommodation and meal expenses depending on the nature of the activity (date, location, and schedule).
5. Validation of Activities
An activity will be considered validated if it has been properly carried out, if the equipment has been returned, and if the supporting documents (if any) have been uploaded to the platform.
Keywords
marketing, promotion, customer experience, persona, promotion, sales