Code
MGYE MKT 5703
Level
M2
Field
Marketing, commercial
Language
Anglais/English
ECTS Credits
3
Class hours
20
Total student load
10
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
The objectives of this module are to provide an overview of the main forces driving international trade and increased global integration of markets, to analyze some of the key issues is international negotiations and trade agreements between firms and between states, and consider the strategies for marketing and pricing goods and services in international markets.
Learning goals/Programme objectives
- 3. Communiquer stratégiquement dans des environnements globaux et multiculturels,4. Conduire des projets de transformation sociétale, numérique, énergétique et/ou environnementale des organisations
Objectifs d'apprentissage
- 1.2 - Use digital intelligence tools efficiently to support the societal, digital, energy and environmental transformations of organisations, ensuring their sustainable and responsible impact.
- 2.2 - Drive creativity by mobilising ideation techniques and promoting interdisciplinarity and collaborative work to provide innovative solutions to complex issues in multicultural and international contexts.
- 3.1 - Identify, select and critically analyse various specialised and innovative resources, using ad hoc digital tools and in light of DDRSE issues, in order to inform decision-making on complex subjects.
- 3.2 - Communicate effectively and appropriately for the purposes of training, knowledge transfer, skills development or innovation, in English and at least one other language, in a global and multicultural context.
Content : structure and schedule
6 slots 3h each
Sustainable Development Goals
SDG 8: Decent Work and Economic Growth
Justification: By analyzing international trade mechanisms and policies, students understand how global commerce can promote sustainable economic growth and create opportunities in diverse markets.
SDG 10: Reduced Inequalities
Justification: By focusing on cross-cultural competence and inclusive communication, the module prepares students to reduce inequalities and foster mutual understanding in international business relations.
SDG 17: Partnerships for the Goals
Justification: The course emphasizes intercultural communication as a key tool for building effective and ethical global partnerships, which are essential for achieving collective sustainable development goals.
Learning delivery
synchrone
Pedagogical methods
The course will combine lectures and tutorials. In the lectures, we will examine some key topics in international trade and firm communication strategy. For each topic, we will consider some basic theory and applications. In the tutorials, we will apply basic maths and graphical skills on the topics studied in the lectures.
Evaluation and grading system and catch up exams
The assessment for this module will consist of a class test (Controle Continu) and a final test (Controle Final). Both will contain some multiple-choice questions based on the lectures and the tutorials.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Main books:
• International trade. The basics. J. Poon, D. L.Rigby, 2017
https://www.vitalsource.com/en-uk/referral?term=9781317580904
• International trade: trade and policy, global edition. Krugman, Obstfeld, Melitz, 2017
https://www.vitalsource.com/en-uk/referral?term=9781292060439
Additional reading:
• Deresky, H., International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition, 9/E, 2016, Pierson
• BRETT, J., BEHFAR, K., & KERN, M.C. :“Managing multicultural teams”, Harvard Business Review, 2006, p. 85-91
• COX, T. : “The multicultural organization”. Academy of Management Executive. 1991
• LEWIS, R.D.. : When Cultures Collide: leading across cultures. 2006
• Albaum G., Duerr E., « International export management »
Interesting links:
• http://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/
• http://www.doingbusiness.org/
• http://www.heritage.org/index/
• http://reports.weforum.org/global-competitiveness-report-2015-2016/
• http://www.transparency.org/
• http://www.worldbank.org/
https://www.wto.org/
Keywords
1. International Trade 2. Intercultural Communication 3. Global Logistics 4. Cross-cultural Negotiation 5. Trade Policy