Code
MPFE MAN 7501
Level
M2
Field
Management
Language
Anglais/English
ECTS Credits
3
Class hours
36
Total student load
50
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
This course aims at training students to use selected Design Thinking methods in order to find and develop innovation concepts in the absence of prior idea.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
- LG3 Having the foundations of responsible and sustainable management
- LG4 Having access to different cross disciplinary management approaches and tools
- LG5 Being open (minded) to others and to the world and looking for positive societal impact
Learning objectives/Intended learning outcomes
- 1.2 - Develop digital creativity for the individual and the organizational
- 2.1 - Identify and analyze in depth problems, causes and impacts
- 2.2 - Explore solutions, decisions, and their relative and absolute impacts
- 2.3 - Identify optimal solution(s) and priorities toward implementation
- 3.2 - Apply discipline knowledge appropriately and effectively
- 3.4 - Select and employ judiciously appropriate techniques and tools within the discipline
- 4.2 - Understand and employ cross-disciplinary concepts, knowledge, theories
- 4.3 - Apply cross-disciplinary management approaches and tools effectively and judiciously
- 4.4 - Evaluate the use of cross-disciplinary management approaches and tools
- 5.1 - Mobilize one's imagination and culture to understand contexts and interpret situations
Rubrics
Students are expected to work in teams and to provide the following deliverables: outcome of creativity sessions, interview transcripts, empathy maps, journey maps, persona, service script.
Content : structure and schedule
Introduction to Design Thinking
Qualitative interview and analysis
Creativity tools
Empathy maps
Journey maps
Persona
Service script
Sustainable Development Goals
8.Promouvoir une croissance économique soutenue, partagée et durable, le plein emploi productif et un travail décent pour tous
9.Bâtir une infrastructure résiliente, promouvoir une industrialisation durable qui profite à tous et encourager l’innovation
Number of SDG's addressed among the 17
2
Learning delivery
synchrone
Pedagogical methods
The course is oragnised around team innovation projects: Interactive workshop including short lectures and work on project.
Evaluation and grading system and catch up exams
Individual Project deliverables: 30%
Team project deliverables 70%
Student teams must provide different deliverables: analysis of interviews, journey maps, empathy maps, persona descriptions and service script. At the end, they must make a presentation of the full project.
attendance obligatory
Catch-up assignment
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
The Design Thinking Toolbox - Michael Lewrick
Resources on the course moodle page
Keywords
Creativity, Design Thinking, personas, empathy Maps
Prerequisites
Fundamentals of Digital Marketing