Code
MUSF MKT 1204
Level
L1
Field
Marketing, commercial
Language
Français/French
ECTS Credits
3
Class hours
20
Total student load
40
Program Manager(s)
Department
- Data analytics, Économie et Finances
- Service Bachelor
Educational team
Introduction to the module
Ce cours apprendra aux apprenants à créer et à gérer votre site web avec WordPress, un système de gestion de contenu (CMS) open source facile à utiliser.
Vous découvrirez les principales fonctionnalités de WordPress, ainsi que les techniques de création de sites web efficaces.
À l'issue de ce cours, les apprenants seront en mesure de :
● Choisir un nom de domaine et un hébergeur
● Connaitre le logiciel Photoshop (Initiation)
● Installer WordPress
● Personnaliser l'apparence d’un site web
● Créer du contenu
● Gérer les utilisateurs et les commentaires
● Référencer son site web
Ce cours est un excellent moyen de développer les compétences en création de sites web et de se préparer aux métiers du web.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
- LG3 Having the foundations of responsible and sustainable management
- LG4 Having access to different cross disciplinary management approaches and tools
- LG5 Being open (minded) to others and to the world and looking for positive societal impact
Learning objectives/Intended learning outcomes
- 1.1 - Develop digital citizenship and prosperity
- 1.2 - Develop digital creativity for the individual and the organizational
- 1.3 - Develop competitiveness in business, and digital sovereignty
- 2.1 - Identify and analyze in depth problems, causes and impacts
- 2.3 - Identify optimal solution(s) and priorities toward implementation
- 2.4 - Implement a plan, prepare for changes, and measure the success of actions with regard to strategy and stakeholder
- 3.1 - Understand and employ basic concepts, knowledge and theories related to the discipline
- 3.2 - Apply discipline knowledge appropriately and effectively
- 3.3 - Identify the boudaries of the discipline and possible cross-disciplinary connections
- 3.4 - Select and employ judiciously appropriate techniques and tools within the discipline
- 4.2 - Understand and employ cross-disciplinary concepts, knowledge, theories
- 5.1 - Mobilize one's imagination and culture to understand contexts and interpret situations
- 5.3 - Communicate and collaborate in different contexts
- 5.4 - Continually leverage skills and knowledge across borders and cultures
Rubrics
Le module apprend aux apprenants :
- La gestion de projet de groupe/individuel,
- La gestion des dates limites, des livrables,
- La créativité,
- Le savoir-faire de rédaction dans et pour les enjeux du web,
- L'Initiation à la gestion de site.
Content : structure and schedule
1- Introduction à Wordpress (présentation des CMS existants et des étapes clés de la création d’un site web) ainsi que la découverte des outils PAO.
2- Mise en application des étapes clés lors de la création d’un site web
Livrable individuel - Affiche de film
3- Comment mettre en place un site le « Landing page » : Création de pages, gestion des médias, cours de technique
Livraison de groupe sur les maquettes et prototypages
4- Affinage des connaissances et des détails pratiques : Optimisation pour le SEO
Restitution du livrable 1 et du travail de groupe
Evaluation : QCM de connaissance
Sustainable Development Goals
N°7 Recours aux énergies renouvelables
N°8 Accès à des emplois décents
N°9 Innovation et infrastructures
N°12 Consommation responsable
N°13 Lutte contre le changement climatique
Number of SDG's addressed among the 17
5
Learning delivery
synchrone
Pedagogical methods
Le module est dispensé en cours intégrés. Module interactif afin que les apprenants comprennent par l’échange les notions et solutions.
Feedback à donner à l’enseignant systématiquement pour le travail de groupe (points positifs et négatifs rencontrées sur le travail en groupe), cas pratiques sous livrable et pendant les cours alternés avec les présentations par l’enseignant.
Le module fait correspondre plusieurs domaines et donc des enseignants d’autres modules interviendront durant les séances (Art de la communication écrite ; Introduction Business Project ; Atelier Multimédia 1).
Evaluation and grading system and catch up exams
Notation :
10 - points présentation orale : note de groupe
5 - points QCM noté individuellement
5 - points sur la présence, l'attitude et la réception des livrables en temps et en heure.
En cas d’échec, le rattrapage sera un dossier à rendre (analyse complète des aspects d'un site d'une école). Il compte pour 100% de la note finale en cas de rattrapage, modulée par le comportement en classe de l'apprenant.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Keywords
Wordpress, SEO, SEA, Gestion de projet, Référencements.
Prerequisites
Atelier multimédia 1 (ICT 1201) souhaité