Code
MUYF EXT 3601
Level
L3
Field
Cours assurés à l'extérieur de l'Institut
Language
Français/French
ECTS Credits
3
Class hours
41
Total student load
60
Program Manager(s)
Department
- Pôle Mobilité et Développement Erasmus
- Programme Bachelor
Introduction to the module
In today’s rapidly evolving business landscape, only leaders and managers who embrace innovation can achieve sustained success. This course equips students with the mindset, tools, and strategies to transform challenges into opportunities through entrepreneurship and innovation-driven leadership. Students will develop essential skills in business planning, problem-solving, and financial management while fostering creativity, innovation, and ethical decision-making. The course emphasizes global perspectives, encouraging students to explore entrepreneurship in various international contexts and align their decisions with the UN’s Sustainable Development Goals. Through a mix of theoretical frameworks, hands-on exercises, and real-world applications, students will learn to generate and evaluate new ideas, design business models, and effectively communicate their vision. Key topics include entrepreneurship fundamentals, managing for innovation, design thinking, marketing strategies, business model innovation, and scaling innovative ventures. The course also focuses on enhancing communication skills through structured business plan development and pitch presentations. The curriculum follows a structured timeline, starting with an introduction to entrepreneurship and innovation, followed by workshops on creativity, innovation strategies, and business model development. Students will engage in team-based projects, culminating in a final pitch where they showcase their ability to implement and scale innovative business ideas.
Learning objectives
- 7.1 - Définir et analyser le périmètre de transformation sociétale, numérique, énergétique et/ou environnementale d'une organisation, afin d'en comprendre les enjeux et de conduire le projet, en mobilisant l'ensemble des parties prenantes.
- 7.2 - Élaborer et mettre en œuvre des plans d’action opérationnels, en intégrant les innovations managériales, afin d’assurer la réussite des projets de transformation et leur adhésion par les parties prenantes.
Course Learning objectives
At the end of the international week, students will be able to:
* Identify and explain key concepts, approaches and challenges related to entrepreneurship and innovation in an international business environment.
* Apply creativity and design thinking techniques to generate innovative business ideas.
* Analyse market opportunities, customer needs and value creation to assess the potential of an innovative business idea.
* Design an innovative business model that addresses a clearly identified business opportunity.
* Evaluate the feasibility and sustainability of an entrepreneurial project using relevant business criteria.
* Collaborate effectively in an international and multicultural team, demonstrating adaptability, openness and intercultural awareness.
* Develop and deliver a clear and convincing pitch for an innovative business idea to a professional audience.
* Analyse examples of entrepreneurship and innovation within the Croatian startup and business ecosystem through company, incubator and cultural visits.
* Evaluate how entrepreneurship and innovation can contribute to the UN Sustainable Development Goals (SDGs) and responsible business development.
Content : structure and schedule
6 hours online + 5 days physical presential classes at an International Partner University. 26 contact hours + 49 self study (preparation and project work) 2 company visits Introduction to local culture and business and intercultural communication
Sustainable Development Goals
ODD n°4 - Une éducation de qualité
Ce programme permet aux étudiants de développer leurs compétences internationales et interculturelles au sein d’une université partenaire de qualité. L’expérience académique et professionnelle dans un contexte international renforce leur autonomie, leur capacité d’adaptation et leur maîtrise de l’anglais, contribuant ainsi à leur développement personnel et à leur employabilité.
ODD n°10 - Inégalités réduites
Le programme a été spécifiquement développé pour permettre aux étudiants du Bachelor en apprentissage d’accéder, au même titre que les étudiants en formation initiale, à une expérience internationale favorisant le développement de leurs compétences interculturelles, internationales et linguistiques. Il contribue ainsi à réduire les écarts d’accès aux opportunités de mobilité et d’internationalisation.
ODD n°9 - Industrie, Innovation et Infrastructure
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SDG 4 – Quality Education
This programme enables students to develop their international and intercultural skills within a high-quality partner university. The academic and professional experience in an international environment strengthens their autonomy, adaptability and proficiency in English, thereby contributing to their personal development and employability.
SDG 10 – Reduced Inequalities
The programme has been specifically designed to enable students enrolled in the Bachelor’s degree programme through apprenticeship to access, on an equal basis with students in the initial education track, an international experience that fosters the development of their intercultural, international and language skills. It therefore contributes to reducing disparities in access to mobility and internationalisation opportunities.
SDG 9 – Industry, Innovation and Infrastructure
With a strong focus on entrepreneurship and innovation, the programme enables students to explore innovative business models and gain a better understanding of startup, technology and innovation-driven business ecosystems. Meetings with companies and incubators provide students with a concrete understanding of innovation dynamics and the transformation of business models.
Centré sur l’entrepreneuriat et l’innovation, le programme permet aux étudiants d’explorer les modèles économiques innovants et de mieux comprendre les écosystèmes de startups, de la Tech et des entreprises innovantes. Les rencontres avec des entreprises et des incubateurs favorisent une compréhension concrète des dynamiques d’innovation et de la transformation des modèles économiques.
Number of SDG's addressed among the 17
3
Learning delivery
Mixte
Pedagogical methods
À travers une combinaison de cadres théoriques, d’exercices pratiques et de mises en situation concrètes, les étudiants apprendront à générer et à évaluer de nouvelles idées, à concevoir des modèles économiques et à communiquer efficacement leur vision. Les principaux thèmes abordés incluent les fondamentaux de l’entrepreneuriat, le management de l’innovation, le design thinking, les stratégies marketing, l’innovation des modèles économiques ainsi que le développement et le passage à l’échelle de projets entrepreneuriaux innovants. Le cours vise également à renforcer les compétences en communication à travers l’élaboration structurée d’un plan d’affaires et la réalisation de présentations de projets sous forme de pitch.
Through a mix of theoretical frameworks, hands-on exercises, and real-world applications, students will learn to generate and evaluate new ideas, design business models, and effectively
communicate their vision. Key topics include entrepreneurship fundamentals, managing for innovation, design thinking, marketing strategies, business model innovation, and scaling
innovative ventures. The course also focuses on enhancing communication skills through structured business plan development and pitch presentations.
Evaluation and grading system and catch up exams
Assessment guidelines:
Set out how students are assessed (what work students are required to complete, etc.).
The mark must include an individual component, which must account for at least 60 per cent of the overall mark. The remainder may consist of various group activities.
Multiple-choice questions must not account for more than 20 per cent of the overall mark and must not form part of the final examination.
Please specify what the catch up exam will be in the event of a mark below 10/20.
Module Policies
Please specify the rules. If nothing is stated, the school’s rules shall apply
Keywords
Innovation, Entrepreneurship, cross-cultural communication, international business
Prerequisites
B2 in English