Code
MPYF MKT 6443
Level
M2
Field
Marketing, commercial
Language
Français/French
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Learning goals
- 1. S’approprier les usages avancés et spécialisés des outils de l’intelligence digitale en s’assurant de leur impact durable et responsable
Learning objectives
- 6.2 - Optimise the use of tools adapted to different areas of management, and define and interpret relevant KPIs in order to measure and guarantee sustainable value creation for all stakeholders.
Learning delivery
synchrone