Code
MPYF MKT 6443
Level
M2
Field
Marketing, commercial
Language
Français/French
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Learning goals/Programme objectives
- 1. S’approprier les usages avancés et spécialisés des outils de l’intelligence digitale en s’assurant de leur impact durable et responsable
Objectifs d'apprentissage
- 1.2 - Use digital intelligence tools efficiently to support the societal, digital, energy and environmental transformations of organisations, ensuring their sustainable and responsible impact.
- 6.2 - Optimise the use of tools adapted to different areas of management, and define and interpret relevant KPIs in order to measure and guarantee sustainable value creation for all stakeholders.
Learning delivery
synchrone