Code
MGFE STR 5801
Level
M2
Field
Stratégie
Language
Anglais/English
ECTS Credits
2
Class hours
24
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Technological and service innovation induce the rise of innovative business models based on varying manners of managing revenues, costs and exchanges. This course develops the theory and practical applications of business modelling in the case of ICT-based businesses.
Due to the current dominance of this issue in the digital economy, the focus will be put on digital platforms
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG3 Having the foundations of responsible and sustainable management
- LG4 Having access to different cross disciplinary management approaches and tools
Learning objectives/Intended learning outcomes
- 1.2 - Develop digital creativity for the individual and the organizational
- 1.3 - Develop competitiveness in business, and digital sovereignty
- 3.1 - Understand and employ basic concepts, knowledge and theories related to the discipline
- 3.2 - Apply discipline knowledge appropriately and effectively
- 4 - Having access to different cross disciplinary management approaches and tools
- 4.2 - Understand and employ cross-disciplinary concepts, knowledge, theories
- 4.3 - Apply cross-disciplinary management approaches and tools effectively and judiciously
- 4.4 - Evaluate the use of cross-disciplinary management approaches and tools
Rubrics
Be able to integrate the different dimensions of business models, in the context of digital platforms and ecosystems
Content : structure and schedule
Introduction
Theoretical foundations for business modelling, platforms and ecosystems
The dimensions of business models and their interaction: value-chains and activity model, supporting infrastructure, role model, value proposition, financial model
The evolution of business models with technological innovation
Analyses of various cases
Sustainable Development Goals
8.Le travail décent et la croissance économique
9.La promotion de l’innovation et des infrastructures durables
Number of SDG's addressed among the 17
2
Learning delivery
synchrone
Pedagogical methods
short courses
workshop
case studies
Evaluation and grading system and catch up exams
Assignments 50%
Test 50%
Attendence is obligatory
Catch-up exam and/or assignment
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Documents on the course moodle page
Keywords
Business models, digital platforms, digital ecosystems,
Prerequisites
Competitive advantage theories