CGFE ENG 4134
2ème Année Management,2ème Année Télécom
Under the guidance of an experienced teacher and speaker of English, students will strive to individually develop their writing and public speaking abilities, through the theme of marketing and business English.
The objective of this course is for students to be able to communicate confidently and effectively, both in written and spoken English in their future careers. Students will learn about the profession of marketing through the conception and development of a marketing plan, case studies and practical examples will be used in order to learn marketing concepts and vocabulary. Students will develop the necessary skills to present and discuss topics relevant to marketing in the business world.
The goal of the class is to give a general introduction to the concepts of traditional and digital marketing, to teach students the terms necessary to understand marketing situations in business and the daily functions within a marketing department. The course is taught from the perspective of a marketing manager being able to identify, make and implement marketing decisions within an organization.
The students will also work on:
Essay writing, both discursive and argumentative essays
Paragraphing and structure in written texts
Their ability to summarize concisely and accurately
Presentation styles and techniques
Students should expect a high degree of interaction. This course requires active whole class and group discussions. Half the class will consist of the practical application of concepts via case studies. Homework is given each week and requires the preparation of business cases for the following week.
Continual assessment (CC), a final exam (CF) Presence and Participation (PP)
All grading will be on a scale of 0-20, unless otherwise stated
1/3 CC: Selected classroom assignments, as detailed by the teacher
1/3 CF: A written response to given input, produced in an academic style
1/3 PP: Presence and Participation (each representing 50% of the PP grade)
PRESENCE: Students will receive credit for attending class regularly, up to a maximum of 1/6 of their total grade. Unjustified absences will thus have a direct impact on a student’s overall grade.
PARTICIPATION: Students will be assessed on their participation in class, according to the criteria given in first class.
IT IS THE RESPONSIBILITY OF THE STUDENT TO MAKE UP FOR ANY MISSED WORK.
CEFR Grade (A1-C2)
Students will be continuously assessed as to their language level relative to the CEFR guidelines.
Validating the tandem course will add 2 bonus points in the continuous assessment grade of the corresponding language course.
Students should expect a high degree of interaction: in pairs, groups, and in open class environments. Everyone is expected to contribute and students should have their microphones on when called on.
Students should come to class ready to participate with the necessary materials. They should also have a computer with a working microphone, webcam and an active high-speed internet connection.
Programme grande école,Programme Ingénieur,Programme Bachelor
What is marketing?
Traditional vs Digital marketing
Segmentation of the market, different ways of analyzing a market
Brand marketing- how to build a brand through different ways
The secrets of the Superbrands
Blue Ocean strategies
The product- life cycle
Setting the price
Developing effective communication
Please note that this schedule is tentative and subject to change.