An Introduction to marketing

Catalogue des cours de Institut Mines-Télécom Business School

Code

CGFE ENG 4134

Niveau

M1

Population

2ème Année Management,2ème Année Télécom

Domaine

Anglais

Langue

Anglais/English

Crédits ECTS

3

Heures programmées

30

Charge de travail

75

Coordonnateur(s)

Département

  • Langues et Sciences Humaines

Equipe pédagogique

Introduction

Under the guidance of an experienced teacher and speaker of English, students will strive to individually develop their writing and public speaking abilities.

Acquis d'apprentissage

The objective of this course is for students to be able to communicate confidently and effectively in English in their future careers. They will learn about the profession of marketing through the conception and development of a marketing plan, case studies and practical examples will be used in order to learn marketing concepts and vocabulary. Students will develop the necessary skills to present and discuss topics relevant to marketing in the business world.

Contenu

The goal of the class is to give a general introduction to the four main concepts of marketing, to teach students the terms necessary to understand marketing situations in business and the daily functions within a marketing department. The course is taught from the perspective of a marketing manager being able to identify, make and implement marketing decisions within an organization.

Attentes du cours

Students should expect a high degree of interaction. This course requires active whole class and group discussions. Half the class will consist of the practical application of concepts via case studies. Homework is given each week and requires the preparation of business cases for the following week.

Evaluation

Validating the tandem course will add 2 bonus points in the continuous assesment grade of the corresponding language course.
1point en moins sur le contrôle continue pour chaque absence non justifiée
50% CC and 50% CF1

Programme

Programme grande école,Programme Ingénieur,Programme Bachelor

Plan du cours

What is marketing?
Target markets including
understanding customers, segmentation of the market, different ways of analyzing a market
Brand marketing- how to build a brand through different ways
The secrets of the Superbrands
The product- life cycle
Marketing strategies
Offering
Setting the price
Place of selling
Developing effective communication

Please note that this schedule is tentative and subject to change.

Fiche mise à jour le 21/11/2019