CUFE ENG 3130
1ère Année Management,Bachelor 1ère année,1ère Année Télécom
This course is an introduction to the world of entrepreneurship and gives students the opportunity and tools to create a virtual start-up.
The objectives of this course are for students to increase their knowledge of business English through the theme of entrepreneurship, and to apply this knowledge to the creation of a virtual start-up in teams. The course focuses on the four core language skills (reading, writing, speaking and listening) and learners will aim to master the fundamentals of academic English, using a variety of skills and contexts enabling them to apply for top international universities at the end of the first year. The course also aims to improve the student’s confidence in presenting their ideas to others.
This course introduces students to the world of business via the themes of entrepreneurship and start-ups. They will learn the basic language and notions of business English and apply this to the creation of a virtual start-up. Every class has some structured language work, using different forms of media, based on the necessary building blocks to launch a new venture (finding the idea, recruitment, funding, marketing, advertising etc). Then, with the additional use of case studies/ articles/ different forms of media, the students will work towards the creation of a start-up in teams. They will work throughout the course to improve their oral, negotiating, presentation and team-based skills.
The students will also work on:
Understanding the key components of the academic writing genre
Producing written texts in terms of organisation, patterns of argument, cohesion, formality
Producing complex but clear sentences
Understanding what is plagiarism?
Synthesising different sources to produce a text in their own words
Producing a CV for an international academic application
Students should expect a high degree of interaction and participation individually, in pairs, small groups and in an open class environment. Everyone is expected to contribute and students should be ready to activate their microphones when called on.
Students should arrive in class with the necessary materials in addition to a computer with a working camera, microphone and an active high-speed connection.
Continual assessment (CC), a final exam (CF) Presence and Participation (PP)
All grading will be on a scale of 0-20, unless otherwise stated
1/3 CC: Selected classroom assignments, as detailed by the teacher
1/3 CF: A written response to given input, produced in an academic style
1/3 PP: Presence and Participation (each representing 50% of the PP grade)
PRESENCE: Students will receive credit for attending class regularly, up to a maximum of 1/6 of their total grade. Unjustified absences will thus have a direct impact on a student’s overall grade.
PARTICIPATION: Students will be assessed on their participation in class, according to the criteria given in first class.
IT IS THE RESPONSIBILITY OF THE STUDENT TO MAKE UP FOR ANY MISSED WORK.
CEFR Grade (A1-C2)
Students will be continuously assessed as to their language level relative to the CEFR guidelines.
Programme grande école,Programme Ingénieur,Programme Bachelor
(Please note the syllabus is tentative and can be subject to change).
1. Setting up a Business and Company Organisation
2. Management and Recruitment
3. Project and Competitive Analysis
7. Company Performance and Describing Trends