Marketing Management (replaces Global Information and International Marketing (Part 2) )

Acquis d'apprentissage

Appréhender la stratégie marketing à l'international

Contenu

The course focuses on the alignment of the firm’s international marketing strategy and its information technology strategy in order to maximize its Organizational Learning and Knowledge Management abilities at the global level.
Topics addressed include : the scope and challenges of international marketing, information technology as enabler of successful international marketing, the international business environment, the impact of culture on international marketing, assessing international market opportunities, developing international marketing strategies, the role of information systems and technology in successful international marketing.

Prérequis

Bachelor's degree or postgraduate diploma or appropriate professional qualification

Evaluation

3 étude de cas écrites et présentées oralement en mode collectif

Approches pédagogiques

cours théorique et étude de cas intégrées

Programme

Programme grande école,Master of Science