Creativity, Ideas and Entreneurship

Catalogue des cours de Institut Mines-Télécom Business School











Crédits ECTS


Heures programmées


Charge de travail




  • Direction des Formations et de la Pédagogie

Equipe pédagogique

Acquis d'apprentissage

After the completion of the course, students are expected to be able to:
1. Generate business ideas (opportunities) with high potential to scale and evaluate the possible merits and downside risks of opportunities using appropriate frameworks
2. Develop a thorough feasibility study for assessing entrepreneurial ventures
3. Demonstrate familiarity with basic new venture planning tools and metrics; evaluate the risk/reward of new opportunities based on application of these tools
4. Explain how the entrepreneurial mindset is essential to solving problems, promoting innovation and making an impact in organizations of all types and sizes
To help you achieve the above objectives, we will use a combination of pedagogical approaches: (1) class discussion on key concepts, tools, and approaches on entrepreneurship; (2) group discussion in order to share, cross-examine, and fine-tune business ideas and their implications; (3) frequent guest lectures from visiting entrepreneurs; and (4) preparation and presentation of a Feasibility Analysis (learning by doing). The more you put into this course, the more you get out of it, and the higher the likelihood of a successful outcome.
My goal is to make this course one of the most enjoyable and memorable courses you have taken at Virginia Tech. I hope that you will use the knowledge and skills gained throughout this course in order to develop a deeper understanding of entrepreneurship, issues and challenges faced by entrepreneurial ventures, and ways in which such issues can be addressed.
Remember, the goal of the course is not to “make” entrepreneurs, but rather to instill an entrepreneurial way of thinking and become more tolerant of addressing ambiguity. Dealing with uncertainty isn’t just an essential skill for entrepreneurs, it’s a life skill for the 21st Century workforce and life after college.


Exams (best 2 of 3) (individual) 40%
Class Contribution (individual) 15%
Individual Pitch, Critique & Exercises (individual) 10%
Feasibility Presentation (mock investment pitch) (in groups) 15%
Feasibility Study (final document) (in groups) 20%
TOTAL 100%
Group assignments: Groups of 4(ish) members will be formed early in the semester. Peer evaluation will be used to determine any individual grade variation between members of group projects. Specific procedures for evaluation and grading are explained below.

Exams - 40%
There will be three exams; The best two of the three will count for your grade. Exams I and II will be on the dates specified on this syllabus and the final exam will be based on the university calendar. If you are satisfied with the scores of the first two exams, you do not need to take the third exam. But, if you miss any of the two exams for any reason, you are required to take the final exam. Exams will be focused on assessing your understanding of the key concepts, tools, and theoretical materials covered in the chapters, class lectures, visiting entrepreneurs and readings as well as your ability to apply the concepts and tools. Note Exam dates. There are no make up exams; No exceptions.
Class Contribution - 15%
Class contribution grades will be determined using the following criteria: formal and informal sharing of ideas and other relevant information to the class, student inputs formed as a result of assigned readings outside of class time, and individual contribution to the overall class discussion. You must regularly attend the class AND contribute to the discussions both in class and online in order to earn good class contribution grades. You should thoroughly read assigned content before coming to the class and be prepared to answer questions on key concepts/tools contained therein. The intended outcome is to further develop your ability to think critically, persuade others with your arguments, and integrate multiple perspectives. I will note individual class contributions on a regular basis. Class contribution also includes the timely and complete submission of non-graded Assignments such as your Discussion Threads, Individual Skills Inventory, Lean Canvas, etc. Note: this is not an “attendance” grade. Class attendance alone is not sufficient to earn a max class contribution grade. In quantitative terms: An “A” contribution grade = both high attendance & high degree of in-class participation.
Individual Deliverables – 10%
Throughout the semester there will be individual deliverables consisting of (but not necessarily limited to) an in-class Elevator pitch & Pitch critique. Unless specified otherwise these deliverables are due at the beginning of class on the date specified via upload to Canvas.
During this course you will have the opportunity to individually pitch your business idea to the class for consideration. Grades for individual elevator pitches will take into account both the quality of your proposed venture, with emphasis on the “PROBLEM” you are attempting to solve, as well as the effectiveness of your verbal delivery. Additionally, you will fill out and submit an individual pitch critique to provide feedback on other classmates’ pitch presentations. Grades will take into account the thoroughness and productiveness of your evaluation.

Approches pédagogiques

Project-based learning


Programme grande école

Fiche mise à jour le 19/04/2018