MGYE MAN 5202
Enumerate the global challenges faced by organizations in navigating effectively through digital innovation and industry transformations. Appreciate and appraise the managerial strategies that can be used for dealing with digital transformations, particularly due to emerging technologies. This course would allow students to understand disruptive innovations and the role of data management in the innovation and marketing strategy of the company.
digital transformation; digital disruption; platform strategy: digital transformation implementation concerns
Knowledge of digital transformation phases not developed/Somewhat developed/Well developed
Knowledge of disruptive innovation not developed/Somewhat developed/Well developed
Knowledge of digital transformation strategies not developed/Somewhat developed/Well developed
Lecture, case study discussion, context-based learning, crossover learning.
Programme grande école