BIS : Digital enabled Innovation and Design Thinking

Acquis d'apprentissage

Demonstrate the ability to use design thinking for creative problem-solving in a business context. Produce written proposal for a product or service using design thinking method for marketing use by the company.

Contenu

This course caters to the following learning goals of the program
Goal 1: Business Knowledge
Our programs develop each graduate to be a open to embracing, identifying and understanding major technology driven commercial trends both locally
and globally."
Goal 2: Critical Thinking. Our program develop each graduate to be a critical thinker and discerning decision maker.
Goal 3: Business Analysis and Creative Problem-Solving. Our program develop each graduate to be a capable business analyst and creative problem-solver.

Prérequis

None

Mots-clés

design thinking, user centric innovation; innovation; persona creation; product launch communication

Evaluation

Out of 20 marks
100 percent for Activity outcomes and participation

Approches pédagogiques

Experts Interventions
Context-Based Learning
Serious Games

Programme

Programme grande école