An Introduction to marketing

Catalogue des cours de Institut Mines-Télécom Business School






2ème Année Management,2ème Année Télécom





Crédits ECTS


Heures programmées


Charge de travail




  • Langues et Sciences Humaines

Equipe pédagogique


Under the guidance of an experienced teacher and speaker of English, students will strive to individually develop their writing and public speaking abilities.

Acquis d'apprentissage

The objective of this course is for students to be able to communicate confidently and effectively in English in their future careers. They will learn about the profession of marketing through the conception and development of a marketing plan, case studies and practical examples will be used in order to learn marketing concepts and vocabulary. Students will develop the necessary skills to present and discuss topics relevant to marketing in the business world.


The goal of the class is to give a general introduction to the four main concepts of marketing, to teach students the terms necessary to understand marketing situations in business and the daily functions within a marketing department. The course is taught from the perspective of a marketing manager being able to identify, make and implement marketing decisions within an organization.

Attentes du cours

Students should expect a high degree of interaction. This course requires active whole class and group discussions. Half the class will consist of the practical application of concepts via case studies. Homework is given each week and requires the preparation of business cases for the following week.


50% CC 50% CF
Validating the Tandem course will add 2 bonus points in the continuous assessment grade of the corresponding language course.
Chaque absence injustifiée entrainera 1 point en moins sur votre note de CC.

Approches pédagogiques

The classroom experience will focus on achieving high-level written and oral communication. To achieve this goal, students will work through a rigorous drafting & editing process both of their written work & oral presentations. Specific coaching will be provided to help students meet the goals they set themselves during the semester


Programme grande école,Programme Ingénieur,Programme Bachelor

Plan du cours

What is marketing?
Target markets including
understanding customers, segmentation of the market, different ways of analyzing a market
Brand marketing- how to build a brand through different ways
The secrets of the Superbrands
The product- life cycle
Marketing strategies
Setting the price
Place of selling
Developing effective communication

Please note that this schedule is tentative and subject to change.

Fiche mise à jour le 21/11/2019