CES - Creating a winning business

Catalogue des cours de Institut Mines-Télécom Business School

Code

MUFE STR 3205

Niveau

L3

Semestre

Fall

Domaine

Stratégie

Langue

Anglais/English

Crédits ECTS

7,5

Coordonnateur(s)

Département

  • Direction des Formations et de la Pédagogie

Acquis d'apprentissage

The creation of a new company requires the generation of ideas of new business opportunities, but in addition, it is essential to evaluate all the complexities associated with the introduction of a new idea in the market. That is why, through the process of developing the business plan for the creation of a company, students can evaluate and deal with the various problems that a real-life entrepreneur faces when trying take advantage of a market opportunity.

Contenu

Identify market opportunities
-Analyse and assess the validity of a new business idea to determine its viability potential -Design and plan a business project
-Handle multiple sources of information easily.

Evaluation

Certificate in International Marketing

Approches pédagogiques

During the process, the techniques, and methods for generating newi deas, assessing their risk to identify viable opportunities, developing a frame work for the validation of ideas and their subsequent development for their implementation will be addressed.

Programme

Programme Bachelor

Fiche mise à jour le 13/08/2020