SIU - Advertising

Acquis d'apprentissage

Provide with the knowledge in advertisement and its key components.

Contenu

Be able to describe the roles functions and types of advertising as well as the planning and strategy behind it.

Evaluation

Certificate International Brand Management

Approches pédagogiques

Topics studied :
- strategic research in advertising, advertising strategy, public relations and regulations of advertising and advertising's role in marketing.

Programme

Programme Bachelor