Advertising

Catalogue des cours de Institut Mines-Télécom Business School

Code

SIU-MKA 1511

Niveau

L3

Semestre

Fall

Langue

Anglais/English

Crédits ECTS

6

Coordonnateur(s)

Département

  • Direction des Formations et de la Pédagogie
  • Programmes

Acquis d'apprentissage

Provide with the knowledge in advertisement and its key components.

Contenu

Be able to describe the roles functions and types of advertising as well as the planning and strategy behind it.

Evaluation

Certificate International Brand Management

Approches pédagogiques

Topics studied :
- strategic research in advertising, advertising strategy, public relations and regulations of advertising and advertising's role in marketing.

Programme

Programme Bachelor

Fiche mise à jour le 06/07/2020