MUFE MKT 3208
Examining the programme content should enable the student, to appreciate the complexity of the international environment and analyze the key environmental impact on the firm and develop strategies to manage such influences, to develop international marketing strategies for consumer products firms, industrial product firms and service firms, irrespective of size or ownership structure, and to develop appropriate international marketing sales and negotiations strategies.
The aim of the programme is to further the students appreciation of the core concepts of International Marketing by focusing on alternative firm perspectives and identifying topical and emerging issues in the environment surrounding such firms and their activities.
Continuous Assessment 40 %
End of Year examination 60 %
Lectures, case study analysis and presentation, as well as guest lecturers will be used to develop students’ awareness and understanding of the key issues.