TU - Perspectives on International Marketing

Catalogue des cours de Institut Mines-Télécom Business School

Code

MUFE MKT 3208

Niveau

L3

Semestre

Fall

Domaine

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

5

Heures programmées

24

Coordonnateur(s)

Département

  • Direction des Formations et de la Pédagogie

Acquis d'apprentissage

Examining the programme content should enable the student, to appreciate the complexity of the international environment and analyze the key environmental impact on the firm and develop strategies to manage such influences, to develop international marketing strategies for consumer products firms, industrial product firms and service firms, irrespective of size or ownership structure, and to develop appropriate international marketing sales and negotiations strategies.

Contenu

The aim of the programme is to further the students appreciation of the core concepts of International Marketing by focusing on alternative firm perspectives and identifying topical and emerging issues in the environment surrounding such firms and their activities.

Evaluation

Continuous Assessment 40 %

End of Year examination 60 %

Approches pédagogiques

Lectures, case study analysis and presentation, as well as guest lecturers will be used to develop students’ awareness and understanding of the key issues.

Programme

Programme Bachelor

Fiche mise à jour le 14/09/2020