MUFE STR 3209
On completion of the module, students will have will have attained a high level of competence in the following:
Understanding the nature of real life marketing communications problems faced by organisations
Applying marketing communications theory and techniques to a real and defined marketing communications problem
Undertaking market research
Making and justifying marketing communications decisions
Report preparation and presentation
Working and learning effectively in teams
Appreciating the roles and responsibilities associated with team-based learning
The programme aims to develop the ability of the student to make marketing communications decisions which are typical of those experienced in the contemporary Irish and/or international marketing environment and to present those decisions in a manner appropriate to a business environment.
Presentation and Pitch Document: 80%
Marks will be awarded for presentation skills, market analysis and research, advertising strategy, media strategy and creative work.
Individual Learning Diary: 20%
Each individual must submit learning diary which analyses the project process. Students must record the students’ understanding of the task, individual contribution, challenges faced and learning outcomes.
This project offers the student the opportunity to test the marketing theoretical framework in a practical and realistic way. It provides valuable experience of consultancy and report preparation and presentation as a prelude to the case based programmes in fourth year and entry into the world of work on graduation.
The learning strategy employed for this project is that of self directed learning aided by the facilitation of an academic supervisor and agency executives available to support the groups as required. In addition to the seminars and workshops referred to below, as the programme develops, it is proposed to invite previous participants who have themselves completed the module to guide and advise students.