MGFE ADV 5801
Learning objectives :
- Understanding the idea of convergence and analysing its effects on different media sectors and companies’ strategy (key players)
- Applying appropriate theoretical frameworks and concepts (value chain, distinctive capabilities and core competencies, coopetition) relevant to this area
- Conducting case studies of companies (Time Warner, Sony, Vivendi…)
Personal work, class project presentation, test
The programme will include lectures, case studies, tutor led discussions and students’ presentations.
Programme grande école