Media and Convergence

Catalogue des cours de Institut Mines-Télécom Business School

Code

MGFE ADV 5801

Niveau

M2

Semestre

Fall

Domaine

Audiovisuel et multimédia

Langue

Anglais/English

Crédits ECTS

1.5

Heures programmées

15

Charge de travail

45

Coordonnateur(s)

Département

  • Systèmes d'information

Acquis d'apprentissage

Learning objectives :
- Understanding the idea of convergence and analysing its effects on different media sectors and companies’ strategy (key players)
- Applying appropriate theoretical frameworks and concepts (value chain, distinctive capabilities and core competencies, coopetition) relevant to this area
- Conducting case studies of companies (Time Warner, Sony, Vivendi…)

Evaluation

Personal work, class project presentation, test

Approches pédagogiques

The programme will include lectures, case studies, tutor led discussions and students’ presentations.

Programme

Programme grande école

Fiche mise à jour le 31/05/2017