Innovation Project Management and Marketing

Catalogue des cours de Institut Mines-Télécom Business School

Code

MPFE MKT 7503

Niveau

M2

Semestre

Fall

Domaine

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

1,5

Heures programmées

12

Coordonnateur(s)

Département

  • Management, Marketing et Stratégie

Equipe pédagogique

Acquis d'apprentissage

Define the process starting from innovation and leading to the launch of products and services
Indentify the key success factors of such processes
Examine the interplay between the various functions involved
Assess new product projects and portfolios
Design business cases and plans
Design launch strategies and tactics

Contenu

Be prepared to take on responsibilities at an international level in the field of digital economy

Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills

Be able to generate new ideas, steer innovation and management change in a competitive environment

Evaluation

Participation in class: 20%
Case studies: 80%

Approches pédagogiques

Course, case studies, student’s presentations

Programme

Programme grande école,Master of Science

Fiche mise à jour le 17/06/2016