Code
MGFE MAN 5201
Level
M2
Field
Management
Language
English
ECTS Credits
2
Class hours
24
Total student load
48
Program Manager(s)
Department
- Technologies, Information et Management
Educational team
Introduction to the module
This course explores how organizations develop and execute digital strategies to compete and innovate in a rapidly evolving technological landscape. It integrates strategic management principles with digital technologies, organizational change, and business model innovation. Students will learn how to analyze how digital transformation reshapes value chains, customer experiences, and competitive advantage, and how develop frameworks for crafting and evaluating digital strategies aligned with organizational goals.
Learning goals
- 6. Concevoir et/ou piloter des solutions de gestion innovantes en veillant à garantir une création de valeur soutenable pour toutes les parties prenantes
Learning objectives
- 6.2 - Optimise the use of tools adapted to different areas of management, and define and interpret relevant KPIs in order to measure and guarantee sustainable value creation for all stakeholders.
- 6.3 - Produce and analyse key summary documents to ensure optimal, sustainable management, ensuring alignment with the organisation's vision, mission and values.
Course Learning objectives
At the end of this course, the students will be able to:
- Explain and give examples of digital transformation initiatives and projects
- Formulate an actionable strategy for digital transformation and examine organizational readiness for digital transformation, including culture, skills, governance, and change leadership
- Apply assessment techniques for prioritizing digital transformation projects
- Differentiate company outcomes and develop performance effective strategies
Content : structure and schedule
Part I:
- Designing a Digital Business Strategy
- Role of IT for Businesses
- Organizational Strategy; Synchronizing IT and Strategy.
- Change management for digital transformation projects
Part II:
- Introduction to a cloud-based business analytics software tool
- Hands-on practical exercises for a digital business game and analytical understanding
- Project presentations with strategy development and assessment
Sustainable Development Goals
Goal 9 - Industry, innovation and infrastructure
The course teaches advanced techniques and tools for initiating and managing digital transformation endeavors in all sorts of industries
Learning delivery
synchrone
Pedagogical methods
Lectures
Case study discussion and used cases
Hand-on learning and exercises
Evaluation and grading system and catch up exams
Upon 20 marks :
- 40% part I case study presentation in groups
- 60% part II project presentation with individual grading
Catch-up exam: case-study development and presentation (100% grading)
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
- George Westerman, Didier Bonnet, and Andrew McAfee, The Nine Elements of Digital Transformation. Published in 2014, online at https://sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation/
- Dave Evans, Post COVID-19, The Answer Is Digital Transformation, Now What’s The Question? Online at https://www.forbes.com/sites/daveevans/2020/05/19/post-covid-19-the-answer-is-digital-transformation-now-whats-the-question/
- Sunil Mithas, Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. Finerplanet 3rd edition, 2015.
Keywords
Digital strategy, sychronization of IT and Strategy, IT strategy, competitive advantage, changemanagement
Prerequisites
None