Code
MGYE MKT 5753
Level
M2
Field
Marketing, commercial
Language
Anglais/English
ECTS Credits
2
Class hours
28
Total student load
10
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Understand the workings of globalization
Supporting companies in the new competitive conditions
Improving the prospects of development and international expansion of business
Adapt products and services in a dual concern for profitability and matching demand
optimize their internal and external communication
Learning objectives/Intended learning outcomes
- 3.2 - Communicate effectively and appropriately for the purposes of training, knowledge transfer, skills development or innovation, in English and at least one other language, in a global and multicultural context.
Rubrics
Visualiser / Ajouter / Retirer
This course focuses on aligning the company’s international trade and marketing strategies to maximize its Organizational Learning and Knowledge Management capabilities in the global market environment and achieve competitive advantage.
Content : structure and schedule
Analyse, anticipate and develop a response to the changing international business environment; • Perceive the marketing significance of socio-cultural differences within and between countries; • Acquire a strong grasp of the critical success factors in international marketing; • Select the most appropriate market entry strategies for particular overseas markets; • Prepare an international marketing plan which demonstrates the ability to develop effective marketing strategies appropriate for another country’s environment; • Successfully utilize information technology in developing an international marketing strategy.
Sustainable Development Goals
ethics ODD 17; la connaissance des évenèments et situations à l'étranger permettent à l'étudiant d'appréhender le monde
education de qualité en leur permettant de prendre du recul, de comparer les situations existantes
Number of SDG's addressed among the 17
2
Learning delivery
synchrone
Pedagogical methods
The semester grade is calculated out of 4 group works (1for each model) and individual participation, catch up exam is an individual case study
Evaluation and grading system and catch up exams
Case analyses, exercises and other forms of group work: 40%
Presentation and final control: 60% (30% for final control and 30% for oral presentation)
CF2 :
Etude de cas asynchrone.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Main books:
• International trade. The basics. J. Poon, D. L.Rigby, 2017
https://www.vitalsource.com/en-uk/referral?term=9781317580904
• International trade: trade and policy, global edition. Krugman, Obstfeld, Melitz, 2017
https://www.vitalsource.com/en-uk/referral?term=9781292060439
Additional reading:
• Deresky, H., International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition, 9/E, 2016, Pierson
• BRETT, J., BEHFAR, K., & KERN, M.C. :“Managing multicultural teams”, Harvard Business Review, 2006, p. 85-91
• COX, T. : “The multicultural organization”. Academy of Management Executive. 1991
• LEWIS, R.D.. : When Cultures Collide: leading across cultures. 2006
• Albaum G., Duerr E., « International export management »
Interesting links:
• http://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/
• http://www.doingbusiness.org/
• http://www.heritage.org/index/
• http://reports.weforum.org/global-competitiveness-report-2015-2016/
• http://www.transparency.org/
• http://www.worldbank.org/
https://www.wto.org/
Keywords
international, trade, marketing