BDI : International trade and communication (EN)

Catalogue des cours de Institut Mines-Télécom Business School

Code

MGYE MKT 5753

Niveau

M2

Discipline

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

1,5

Heures programmées

24

Charge totale étudiant

10

Coordonnateur(s)

Département

  • Management, Marketing et Stratégie

Equipe pédagogique

Introduction au module

Understand the workings of globalization
 Supporting companies in the new competitive conditions
 Improving the prospects of development and international expansion of business
 Adapt products and services in a dual concern for profitability and matching demand
 optimize their internal and external communication

Finalité d'apprentissage (Bloc de compétences)

  • LG4 Avoir accès à différents instruments transdisciplinaires de management
  • LG5 Être ouvert (d'esprit) aux autres, au monde et à la recherche d'un impact sociétal positif

Objectifs d'apprentissage (compétences mères)

  • 4.2 - Comprendre et utiliser des concepts, des connaissances et des théories interdisciplinaires
  • 4.3 - Appliquer efficacement et judicieusement des approches et des outils de management transdisciplinaires
  • 4.4 - Evaluer l'utilisation d'approches et d'outils de management transdisciplinaires

Contenu : structure du module et agenda

6 séances

Contribution à l'atteinte des ODD (Objets du Développement Durable)

Egalité entre les sexes
Consommation et production responsables
Paix, justice

Nombre d'ODD abordés parmi les 17

3

Apprentissage

synchrone

Système de notation et modalités de rattrapage

Etude de cas en groupe
Evaluée sur la qualité des presentations et preparation de discours, et qualité du contenu (si les etudiants ont utilisé les support des sessions, ou pas).

La note est la moyenne de 3 presentations orales en groupes

CF2 :
Etude de cas asynchrone.

Règlement du module

Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.

Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.

Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.

Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.

Références obligatoires et lectures suggérées

Main books:
• International trade. The basics. J. Poon, D. L.Rigby, 2017
https://www.vitalsource.com/en-uk/referral?term=9781317580904
• International trade: trade and policy, global edition. Krugman, Obstfeld, Melitz, 2017
https://www.vitalsource.com/en-uk/referral?term=9781292060439
Additional reading:
• Deresky, H., International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition, 9/E, 2016, Pierson
• BRETT, J., BEHFAR, K., & KERN, M.C. :“Managing multicultural teams”, Harvard Business Review, 2006, p. 85-91
• COX, T. : “The multicultural organization”. Academy of Management Executive. 1991
• LEWIS, R.D.. : When Cultures Collide: leading across cultures. 2006
• Albaum G., Duerr E., « International export management »
Interesting links:
• http://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/
• http://www.doingbusiness.org/
• http://www.heritage.org/index/
• http://reports.weforum.org/global-competitiveness-report-2015-2016/
• http://www.transparency.org/
• http://www.worldbank.org/
https://www.wto.org/