Economics, strategic and Marketing perspectives on innovation

Introduction to the module

A considerable literature has accumulated on the subject of innovation, which is widely seen as the basis of a competitive economy. This literature includes evidence that competitive success is dependent upon an organization’s management of the innovation process and proposes factors that relate to successful management of the innovation process. It has also become tough to get consumers to adopt innovations--and it's getting tougher all the time. That's because more and more markets are taking on the characteristics of networks. The interconnections among today's companies are so plentiful that often a new product's adoption by one player depends on its systematic adoption by other players.