MDYF RES 8044
The seminar we propose aims to provide a vision on various aspects of research in innovation economics of innovation, strategic thinking, and taking account of consumers.
Grading will result from graded presentations during the class of strategy and marketing (40%), attendance and participation (20%) and a final essay on economics of innovation (40%).
The two-hour sessions will alternate theoretical presentations by a teacher and analysis of scientific texts by students.
Reading the articles to be discussed in each session will be required. Furthermore, each student will be required to analyze and present two papers (one in strategy, the other one in marketing).