Economics, strategic and Marketing perspectives on innovation

Catalogue des cours de Institut Mines-Télécom Business School

Code

MDYF RES 8044

Niveau

PhD

Semestre

Year

Domaine

Recherche

Langue

Anglais/English

Heures programmées

12

Coordonnateur(s)

Département

  • Droit, Economie et Finance
  • Langues et Sciences Humaines

Equipe pédagogique

Contenu

The seminar we propose aims to provide a vision on various aspects of research in innovation economics of innovation, strategic thinking, and taking account of consumers.

Evaluation

Grading will result from graded presentations during the class of strategy and marketing (40%), attendance and participation (20%) and a final essay on economics of innovation (40%).

Approches pédagogiques

The two-hour sessions will alternate theoretical presentations by a teacher and analysis of scientific texts by students.
Reading the articles to be discussed in each session will be required. Furthermore, each student will be required to analyze and present two papers (one in strategy, the other one in marketing).

Programme

Ecole doctorale

Fiche mise à jour le 26/11/2012