Code
MGSE MKT 4801
Level
M1
Field
Marketing, commercial
Language
Anglais/English
ECTS Credits
6
Class hours
54
Total student load
120
Program Manager(s)
Department
- Management, Marketing et Stratégie
Introduction to the module
Sales and Proposal Management are a very crucial and complex activity, in particular in technology-based companies. This course is the first of a set of three courses covering the whole process.
Evaluation and grading system and catch up exams
40% Knowledge test with multiple choice questions
60% Case studies and practical exercises