V2A_SBD : Sales and Business Development

Catalog of Institut Mines-Télécom Business School courses

Code

MGSE MKT 4801

Level

M1

Field

Marketing, commercial

Language

Anglais/English

ECTS Credits

6

Class hours

54

Total student load

120

Program Manager(s)

Department

  • Management, Marketing et Stratégie

Introduction to the module

Sales and Proposal Management are a very crucial and complex activity, in particular in technology-based companies. This course is the first of a set of three courses covering the whole process.

Evaluation and grading system and catch up exams

40% Knowledge test with multiple choice questions
60% Case studies and practical exercises