V2A_SBD : Sales and Business Development

Catalogue des cours de Institut Mines-Télécom Business School

Code

MGSE MKT 4801

Niveau

M1

Discipline

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

6

Heures programmées

54

Charge totale étudiant

120

Coordonnateur(s)

Département

  • Management, Marketing et Stratégie

Introduction au module

Sales and Proposal Management are a very crucial and complex activity, in particular in technology-based companies. This course is the first of a set of three courses covering the whole process.

Système de notation et modalités de rattrapage

40% Knowledge test with multiple choice questions
60% Case studies and practical exercises