Code
MGSE MKT 4801
Niveau
M1
Discipline
Marketing, commercial
Langue
Anglais/English
Crédits ECTS
6
Heures programmées
54
Charge totale étudiant
120
Coordonnateur(s)
Département
- Management, Marketing et Stratégie
Introduction au module
Sales and Proposal Management are a very crucial and complex activity, in particular in technology-based companies. This course is the first of a set of three courses covering the whole process.
Système de notation et modalités de rattrapage
40% Knowledge test with multiple choice questions
60% Case studies and practical exercises