Code
MPYE MKT 7001
Level
M2
Field
Marketing, commercial
Language
Anglais/English
ECTS Credits
3
Class hours
20
Program Manager(s)
Department
- Institut Mines-Télécom Business School
Educational team
Introduction to the module
The objective of this course is to provide students with sector and region-specific applications of the different approaches to the area of study generally termed “International Business”. The multi-national enterprise is increasingly faced with decisions on the extent and nature of investments to be made in different parts of the world. In this course, students will integrate theoretical arguments and empirical data with case studies on key international business decisions.
Learning objectives/Intended learning outcomes
- 6.1 - Design, develop and implement policies and practices conducive to the dynamism of the organisation, in order to resolve identified issues, taking into account the specific characteristics of the business context.
- 6.2 - Optimise the use of tools adapted to different areas of management, and define and interpret relevant KPIs in order to measure and guarantee sustainable value creation for all stakeholders.
Sustainable Development Goals
Industry, Innovation and Infrastructure
Introduction to major issues related to CSR in International Business
Case study of company in sector facing major CSR transitions in its sector
Number of SDG's addressed among the 17
1
Learning delivery
synchrone
Pedagogical methods
Method of teaching : In person
Project : Group work
Type of courses : Lecture
Evaluation and grading system and catch up exams
CF1
Group work (40%)
Final Written Exam (60%)
CF2 : Written exam
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Cavusgil, Tamer, Knight, Gary and John Riesenberger, 2025, International Business: New Realities, Global Edition, 6th Edition, Prentice Hall.
Jandhyala S., 2025, The Great Disruption: How Geopolitics Is Changing Companies, Managers, and Work. Cambridge University Press.
Rugman, Alan M., (2009) The Oxford Handbook of International Business, Second Edition, Oxford University Press.
A detailed reading list of articles will be distributed in class to accompany case studies.
Keywords
International Business
Prerequisites
Bachelor's degree or postgraduate diploma or appropriate professional qualification