MPYE MKT 7001
The objectives of this course are the following:
1. To develop analytical and reasoning skills to develop understanding of key international business issues being faced in specific sectors and by specific firms;
2. To acquire research skills to find and evaluate the up-to-date information available that is relevant to the issues identified;
3. To progress in presentation skills to communicate findings to class, using inventive, yet structured, techniques;
4. To develop group-work skills to accomplish the task in a multi-cultural group.
Bachelor's degree or postgraduate diploma or appropriate professional qualification
Group work: 50%
Presentation - 25%
Paper - 25%
Final exam: 50%
The course will be delivered as a series of lectures, accompanied by case study presentations and discussions. All class members will be expected to participate.
Programme grande école,Master of Science