Code
MUSF PRO 2203
Level
L2
Field
Projet et gestion de projets
Language
Anglais/English
ECTS Credits
4
Class hours
10
Total student load
20
Program Manager(s)
Department
- Management, Marketing et Stratégie
- Service Bachelor
Educational team
Introduction to the module
The objective of the class of business project in second year is to highlight the the knowledge of the students learnt during first year through an individual (or in pairs) project which will be the illustration of the mastery of one those technical aspect :
Marketing
Audiovisual production
Business Strategy
IT skills (introduction to software development)
Finance
Communication
The purpose of the improvement of the skills is to be able to define more precisely the profesional project at the end of the semester
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
- LG4 Having access to different cross disciplinary management approaches and tools
Learning objectives/Intended learning outcomes
- 1.1 - Develop digital citizenship and prosperity
- 1.2 - Develop digital creativity for the individual and the organizational
- 1.3 - Develop competitiveness in business, and digital sovereignty
- 2.1 - Identify and analyze in depth problems, causes and impacts
- 2.2 - Explore solutions, decisions, and their relative and absolute impacts
- 2.3 - Identify optimal solution(s) and priorities toward implementation
- 2.4 - Implement a plan, prepare for changes, and measure the success of actions with regard to strategy and stakeholder
- 3.1 - Understand and employ basic concepts, knowledge and theories related to the discipline
- 3.2 - Apply discipline knowledge appropriately and effectively
- 3.3 - Identify the boudaries of the discipline and possible cross-disciplinary connections
- 3.4 - Select and employ judiciously appropriate techniques and tools within the discipline
- 4.1 - Mobiliser les méthodes issues de la recherche pour construire une analyse et produire des recommandations de qualité
- 4.2 - Understand and employ cross-disciplinary concepts, knowledge, theories
- 4.3 - Apply cross-disciplinary management approaches and tools effectively and judiciously
- 4.4 - Evaluate the use of cross-disciplinary management approaches and tools
- 4.5 - Adopter un processus d’innovation en faveur de l’entrepreneuriat
- 4.6 - Développer les enjeux du développement durable dans ses trois composantes (environnementale, sociale, économique)
- 5.1 - Mobilize one's imagination and culture to understand contexts and interpret situations
- 5.5 - Développer des compétences internationales permettant de vivre à l’étranger et ou de développer des affaires et des marchés à l’international
Rubrics
Identifier les rôles et les fonctions des compétences transdisciplinaires dans une organisation
Identifier les principales théories du comportement du consommateur
Comprendre les influences des facteurs internes (sociodémographiques, personnalité, etc.) et environnementaux (culture, situation d’achat, etc.) sur la consommation et l’organisation
Comprendre les enjeux d’une politique produit
Comprendre les enjeux du projet dans toutes ses transversales
Intégrer les enjeux du développement durable et responsabilité sociétale (DDRS) dans le projet
Savoir déployer en interne les bonnes pratiques de développement durable dans les activités de développement et de commercialisation du projet
Être capable de produire un texte et projet structuré et convaincant.
Identify the roles and functions of transdisciplinary skills in an organization
Identify the main theories of consumer behavior
Understand the influence of internal factors (socio-demographics, personality, etc.) and environmental factors (culture, purchasing situation, etc.) on consumption and the organization.
Understand the challenges of a product policy
Understand the challenges of a cross-functional project
Integrate sustainable development and social responsibility (SDRS) issues into the project
Know how to deploy sustainable development best practices internally in the project's development and marketing activities.
Be able to produce a structured and convincing text and project
Content : structure and schedule
Cours 1 : Course Overview. Presentation of the instructions, the process, the supervision and the pedagogical expectations
Course 2-3 : superivison of the course progress
Sustainable Development Goals
Les ODD dépendent du projet choisi par les apprenants, différents ODD pour chaque projet d’apprenant. Des apprenants ont la possibilité de choisir parmi les 17 ODD référencés.
The SDGs depend on the project chosen by the learners, with different SDGs for each learner project. Learners can choose from among the 17 referenced SDGs.
Number of SDG's addressed among the 17
None of them is specifically addressed
Learning delivery
synchrone
Pedagogical methods
Learning by doing. Teacher is here to help and guide the student correctly. A large part of the course is based on self-study.
Evaluation and grading system and catch up exams
The student will make a written file which resume all the work done since the beginning of the year (50% of the final grade modulated by class participation and investment) and there will be an oral presentation (50% of the final grade).
Final grade 100% = 50% written file modulated by class participation and investment + 50% oral presentation.
In the event of failure, the make-up exam consists of a homework assignment accounting for 100% of the final grade and modulated by the learner's attitude and behavior.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Aucune. None.
Keywords
Gestion de projets, planning, matrice RACI, étude de marché , étude de la concurrence, business model / Project management, planning, RACI matrix, market research, competitor research, business model
Prerequisites
There is an obligation to be part of the « business project » course of the first semester. Mastery of project management concepts, planning, RACI matrix, market research, competitive analysis, business model 3 months' experience in project management and operational implementation of an associative, entrepreneurial or charitable project.