Code
MGFE MAN 5201
Level
M2
Field
Management
Language
English
ECTS Credits
3
Class hours
24
Total student load
60
Program Manager(s)
Department
- Technologies, Information et Management
Educational team
Introduction to the module
The “Digital Strategy and Digital Transformation” course explores how organizations develop and execute digital strategies to compete and innovate in a rapidly evolving technological landscape. It integrates strategic management principles with digital technologies, organizational change, and business model innovation. Students will learn how to:
- Understand the strategic impact of digital technologies (e.g., cloud computing, mobile platforms, data analytics, AI, IoT) on industries and markets;
- Analyze how digital transformation reshapes value chains, customer experiences, and competitive advantage;
- Develop frameworks for crafting and evaluating digital strategies aligned with organizational goals;
- Examine organizational readiness for digital transformation, including culture, skills, governance, and change leadership;
- Explore case studies of successful and failed digital transformation initiatives across sectors;
- Design strategic roadmaps that integrate technology adoption with business model innovation and performance measurement.
The course blends theory with real-world applications, team-based strategy projects, and critical analyses of digital transformation initiatives. By the end, students should be able to formulate actionable digital strategies and understand how to lead or support transformation within organizations.
The topics that will be covered under this course involves:
1. Designing a Digital Business Strategy
2. Role of IT for Businesses
3. Role of Top Management and IT
4. Organizational Strategy; Synchronizing IT and Strategy.
5. Change management for digital transformation projects
Learning objectives/Intended learning outcomes
- 1.2 - Use digital intelligence tools efficiently to support the societal, digital, energy and environmental transformations of organisations, ensuring their sustainable and responsible impact.
- 2.3 - Conduct a reflective and detached analysis that takes into account the challenges, issues and complexity of a request or situation in order to propose appropriate and/or innovative solutions in line with regulatory developments.
- 3.1 - Identify, select and critically analyse various specialised and innovative resources, using ad hoc digital tools and in light of DDRSE issues, in order to inform decision-making on complex subjects.
- 3.2 - Communicate effectively and appropriately for the purposes of training, knowledge transfer, skills development or innovation, in English and at least one other language, in a global and multicultural context.
- 4.2 - Lead a complex project with responsibility, with the aim of supporting the transformation of organisations (design, management, team coordination, implementation and management, control, dissemination), by mobilising multidisciplinary skills and bri
- 5.2 - Lead or co-lead the development of an innovative, meaningful strategic vision, drawing on the potential of digital intelligence, within a set of identified constraints, to create the conditions for sustainable performance.
Content : structure and schedule
Part I: sessions #1 to #5 on digital strategy, competitive advantage, synchronizing IT and business strategy.
Part II: sessions #6 to #12 will be on understanding the changing landscape of role of IT and implementing change management strategy and techniques in digital transformation projects
Sustainable Development Goals
Goal 9 - Industry, innovation and infrastructure
The course teaches advanced techniques and tools for initiating and managing digital transformation endeavors in all sorts of industries
Learning delivery
synchrone
Pedagogical methods
Case study discussion and used cases
Lectures
Context based learning
Evaluation and grading system and catch up exams
Upon 20 marks :
- 50% part I case study presentation
- 50% part II project presentation
Catch-up exam: case-study development and presentation
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
- Sunil Mithas, Digital Intelligence: What Every Smart Manager Must Have for Success in an Information Age. Finerplanet 3rd edition, 2015.
- David M. Kroenke, Using MIS. Pearson Education International, 2009.
- George Westerman, Didier Bonnet, and Andrew McAfee, The Nine Elements of Digital Transformation. Published in 2014, online at https://sloanreview.mit.edu/article/the-nine-elements-of-digital-transformation/, accessed June 15, 2023
- Dave Evans, Post COVID-19, The Answer Is Digital Transformation, Now What’s The Question? Online at https://www.forbes.com/sites/daveevans/2020/05/19/post-covid-19-the-answer-is-digital-transformation-now-whats-the-question/, accessed June 15, 2023
Keywords
Digital strategy, sychronization of IT and Strategy, IT strategy, competitive advantage, changemanagement
Prerequisites
None