Code
MGYF STR 5922
Level
M2
Field
Stratégie
Language
Anglais/English
ECTS Credits
2
Class hours
28
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
The first objective is to be able to describe changes in industrial structures (ecosystems) and business model innovation scenarios in general, with a particular focus on recent developments in companies, especially platforms.
The second objective is to understand the fundamentals of design thinking and to demonstrate the ability to use design thinking for creative problem solving in a business context. For example, by designing a new business model using Osterwalder’s “business canvas.”
The third objective is to explain why and how digital technologies can help to redefine traditional business models. Emphasis will be placed on preparing students for the challenge of creating and sustaining a culture of innovation within their own professional context, whether in a start-up or a larger organization. Participants will explore how innovation creates both opportunities and challenges for entrepreneurship through the introduction of disruptive business models.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
- LG3 Having the foundations of responsible and sustainable management
Learning objectives/Intended learning outcomes
- 1.3 - Develop competitiveness in business, and digital sovereignty
- 2.3 - Identify optimal solution(s) and priorities toward implementation
- 3.1 - Understand and employ basic concepts, knowledge and theories related to the discipline
Rubrics
Core Competencies:
- Entrepreneurial Vision (sensing, seizing, transforming)
- Understanding of Different Types of Innovation
- Business Modeling
- Project Management
- Leadership and Change Management
- Market and Competition Knowledge
- Ethics and Social Responsibility
- Innovation Financing Strategies
Soft Skills
- Critical and Analytical Thinking
- Creativity
- Collaboration and Teamwork
- Interpersonal Intelligence
- Agility and Adaptability
Content : structure and schedule
Content: Module Structure and Agenda
This seminar focuses on strategic innovation, business models, and business model innovation.
1.Strategic innovation provides the conceptual and theoretical context: strategy and strategic innovation, business model and business model innovation, value proposition, design thinking, etc.
2.The strategic innovation toolkit includes design thinking tools.
3.Design thinking is applied to business model design: The third module of the seminar provides keys to understanding digital transformation and how ICT can be used to reshape business models and commercial architecture
Sustainable Development Goals
Éducation de qualité (4)
Industrie, Innovation et Infrastructure (9)
Number of SDG's addressed among the 17
2
Learning delivery
synchrone
Pedagogical methods
Seminar/Lecture(s): Yes
Case Study(ies): Yes
Practical Work (Hands-on Experience): Yes
Presentation(s): Yes
Online Learning Component: Yes
Debates: Yes
Evaluation and grading system and catch up exams
Continuous assessment: 40% (theoretical and practical exercises)
Final exam (CF): Case study(ies) – 60%
Individual evaluation: 60%
The final grade may be adjusted based on individual participation (lateness, unexcused absences, etc.).
CF2: Practical case
CF2 : In case of non-validation of CF2, an extension of studies may be granted by the academic board. The grade is capped at 10/20.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
Learners are expected to strictly adhere to the class schedule provided in their timetable.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
Each half-day of unexcused absence or lateness will result in a penalty of -1 point on the final course grade.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
- Mootee, I. (2013). Design thinking for strategic innovation: What they can't teach you at business or design school. John Wiley & Sons.
- Lewrick, M., Link, P., and Leifer, L (2018). The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems. John Wiley & Sons.
- Neil Perkin, Peter Abraham. (2017). Building the Agile Business through Digital Transformation: How to Lead Digital Transformation in Your Workplace, KoganPage.
Keywords
innovation stratégique, business model, design thinking, disruption, digital technologies