Code
MGYF STR 6430
Level
M2
Field
Stratégie
Language
Français/French
ECTS Credits
2
Class hours
14
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Le serious game déployé est une expérience pratique basée sur la simulation conçue pour donner aux participants des compétences pratiques en marketing numérique. Tout au long de la simulation, les étudiants travaillent sur des tâches du monde réel. L'objectif est de fournir un environnement sûr et réaliste pour développer des compétences directement applicables.
Ce module intègre les dimensions DD&RS en plaçant les étudiants dans un environnement réaliste où ils doivent arbitrer entre objectifs de performance commerciale et responsabilité environnementale et sociale, notamment en questionnant l’impact carbone de leurs campagnes SEA, l’utilisation éthique des données dans leurs stratégies d’email marketing et l’accessibilité de leurs landing pages. Le format ludique et immersif permet de développer une citoyenneté numérique active en favorisant la prise de conscience des impacts du marketing digital à travers des décisions concrètes sur la gestion de communautés RSE, l’optimisation des ressources et l’adoption de pratiques durables dans un cadre compétitif mais sans risque.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG4 Having access to different cross disciplinary management approaches and tools
Learning objectives/Intended learning outcomes
- 1.1 - Develop digital citizenship and prosperity
- 4.1 - Mobiliser les méthodes issues de la recherche pour construire une analyse et produire des recommandations de qualité
Rubrics
- Analyser les besoins de marché et les parcours clients pour dégager des insights exploitables.
- Concevoir une stratégie d’activation alignée sur des objectifs clairs et des segments prioritaires.
- Mettre en œuvre des actions coordonnées et gérer les ressources dans des contraintes réalistes.
- Évaluer les résultats à partir d’indicateurs pertinents et interpréter les écarts de performance.
- Optimiser en continu par itérations, tests et priorisation des leviers à plus fort impact.
- Communiquer les choix, argumenter les recommandations et aligner les parties prenantes.
Sustainable Development Goals
Éducation de qualité (4)
Industrie, Innovation et Infrastructure (9)
Learning delivery
synchrone
Pedagogical methods
Ateliers, simulations.
Séminaire / conférence(s) Non
Travaux pratiques Oui
Présentation(s) Oui
Composante d'apprentissage en ligne Oui
Projet avec client / partenaire externe Oui
Conférence(s) invitée(s) Non
Débat Non
Expériences Oui
Evaluation and grading system and catch up exams
The current academic regulations serve as the reference document.
If the final grade for a module is below 10 out of 20, a resit will be organized and will count for 100% of the final grade.
Any assignment submitted after the deadline will receive a grade of 0.
Grades may be adjusted individually based on participation, including unexcused lateness or absences, classroom behavior, etc., in the form of bonus or penalty points.
Punctuality and attendance are integral to the shared learning environment. They reflect respect for the instructors’ work, the group dynamic, the school’s standards, and the professional attitude expected of students.
Any unexcused absence for a half-day of class will result in a one-point deduction from the final grade of the relevant module. This penalty may also apply to any unexcused lateness. In cases of repeated lateness or absences, the number of points deducted may be increased to ensure the smooth running of the course.
Module Policies
The current academic regulations serve as the reference document.
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office or by videoconference by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● No delay is tolerated. Attendance will be declared on Moodle via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.