Code
MGYF STR 6430
Level
M2
Field
Stratégie
Language
Français/French
ECTS Credits
2
Class hours
14
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Le serious game déployé est une expérience pratique basée sur la simulation conçue pour donner aux participants des compétences pratiques en marketing numérique. Il permet aux participants de gérer des budgets publicitaires importants sur différentes plateformes, telles que les annonces de recherche, d'affichage et d'achat. Tout au long de la simulation, les étudiants travaillent sur des tâches du monde réel telles que l'optimisation des pages de destination, le ciblage de l'audience, la stratégie des mots clés et l'analyse des indicateurs clés de performance. L'objectif est de fournir un environnement sûr et réaliste pour développer des compétences directement applicables.
Learning goals/Programme objectives
- LG1 Being able to extend digital intelligence through its different dimensions
- LG4 Having access to different cross disciplinary management approaches and tools
Learning objectives/Intended learning outcomes
- 1.1 - Develop digital citizenship and prosperity
- 4.1 - Mobiliser les méthodes issues de la recherche pour construire une analyse et produire des recommandations de qualité
Rubrics
- Développer des compétences pratiques d'utilisation des outils du marketing numérique
- Gérer les budgets publicitaires sur différentes plateformes
- Gérer les annonces de recherches, d'affichages et d'achats
- Optimiser les pages de destination, le ciblage de l'audience, la stratégie des mots clés et l'analyse des indicateurs clés de performance.
Sustainable Development Goals
Éducation de qualité (4)
Industrie, Innovation et Infrastructure (9)
Learning delivery
synchrone
Pedagogical methods
Ateliers, simulations.
Séminaire / conférence(s) Non
Travaux pratiques Oui
Présentation(s) Non
Composante d'apprentissage en ligne Oui
Projet avec client / partenaire externe Oui
Conférence(s) invitée(s) Non
Débat Non
Expériences Oui
Evaluation and grading system and catch up exams
- Contrôle continu : 50% (implication et participation individuelle)
- Contrôle final : 50% (reporting via soutenance devant un comité composé par le coordinateur du cours ; la qualité du reporting est évaluée individuellement à hauteur de 10%)
Dont évaluation individuelle : 60%
La note finale peut être ajustée selon la participation individuelle (retard en cours, absence non justifiée en cours, etc.).
Rattrapage CF2 : En cas de non validation du CF2, une prolongation de scolarité pourrait être prononcée par le jury des études. La note est plafonnée à 12/20.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.