Code
MUFE ENT 3402
Level
L3
Field
Entrepreneuriat
Language
Anglais/English
ECTS Credits
2
Class hours
18
Total student load
40
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
This immersive course empowers participants to master the entrepreneurial mindset by exploring the critical intersection of systematic innovation and regenerative business design. Guided by a highly experienced founder and entrepreneurship expert with over 20 years of international teaching experience across 12 countries, students will progress through an exploratory curriculum—ranging from identifying diverse sources of innovation and mastering the "ideative state" to applying design thinking and validating market-ready business models. The journey culminates in a collaborative "Challenge Project," where teams integrate these tools and methods to develop innovative, regenerative concepts while learning the vital role leadership and culture play in managing successful, innovative organizations.
Learning goals
- 2. Produire et mobiliser des savoirs hautement spécialisés, issus d’une réflexion critique, et dans un champ d’expertise
Learning objectives
- 2 - Produce and mobilise highly specialised knowledge, derived from critical thinking, in a field of expertise
Course Learning objectives
After successful completion of the course, participants are able to:
Describe how to think and act entrepreneurially
Describe innovation and its various types and measurement
Understand and describe elements of innovative organisations and how they are created
Be able to describe and apply how to ideate effectively
Describe the sources of innovation and their implications
Understand how leadership and culture affect innovation
Understand the do's and don’ts for an effective management of innovation
Explore different methods and tools applied in the process of innovation
Content : structure and schedule
The subjects are structural in an exploratory manner and integrate a 'capstone' project The course modules are:
The entrepreneurial mindset
Sources of innovation
The ideative state
Design thinking
Idea to opportunity
Challenge Project
Value proposition, markets and business models
Sustainable Development Goals
As part of the regenerative business focus for the course, student will have the option to address all SDGs and explore what it means to use the SDGs as a basis for building a business concept
Number of SDG's addressed among the 17
17
Learning delivery
synchrone
Pedagogical methods
Project-based learning, self-reflection, peer-learning
Evaluation and grading system and catch up exams
1 Nature Challenge - Working on a challenge in groups to shape up a potential concept 40%
2 Business case - Related to the Nature Challenge, you need to prepare a business case which summarises the potential of the solution you created 40%
3 Presentation - Related to the Nature Challenge, your group will present the solution to attract interest and highlight the potential of the concept you have created 20%
Textbook Required and Suggested Readings
de Jong, M., Marston, N., Roth, E. & van Biljon, P. (2013). The Eight Essentials of Innovation Performance, McKinsey and Co. Retrieved from: www.mckinsey.com/~/media/McKinsey/dotcom/client_service/Strategy/PDFs/The_Eight_Essentials_of_Innovation_Performance.ashx
Sarasvathy, S.D. (2001). What Makes Entrepreneurs Entrepreneurial (w. Notes by Vinod Khosla)
Keywords
Innovation, entrepreneurship, RegenerativeEconomies, SDGs