Code
MUYF STR 3605
Level
L3
Field
Stratégie
Language
Anglais/English
ECTS Credits
3
Class hours
35
Total student load
60
Program Manager(s)
Department
- Management, Marketing et Stratégie
- Programme Bachelor
Educational team
Introduction to the module
This course develops and understanding of how strategic management decisions are made and are translated into actions. Covering both analytical approaches and enduring successful strategic practices, it focuses on firms facing increasing technological complexity and global competition in their markets and invites students to engage in critical debate concerning current thinking in strategic management. The course provides students with a pragmatic approach that will guide the formulation and implementation of corporate strategies by translating them into concrete business plans.
Learning goals/Programme objectives
- LG2 Having the ability to manage uncertainty and complexity with accuracy and rigor
Learning objectives/Intended learning outcomes
- 2.1 - Identify and analyze in depth problems, causes and impacts
- 2.2 - Explore solutions, decisions, and their relative and absolute impacts
- 2.3 - Identify optimal solution(s) and priorities toward implementation
Content : structure and schedule
Upon successful completion of the course, students will
• Be familiar with:
- The major strategic tools for analysis and decision-making.
- The current challenges facing strategic decision-makers in environments that are increasingly technologically complex and global.
• Be able to:
- Choose appropriate analytical tools.
- Understand the nature of competitive advantage and how to develop and maintain it.
- Evaluate among alternatives and make convincing decisions based on an understanding of the implications of their implementation.
• Master
- The analytical and synthesis skills and attitudes required to evaluate an organization’s resources and competences and analyse the most significant dynamics in its sectors of activity.
- The application of strategic management principles to different real-world situations.
Sustainable Development Goals
9. Industrie, innovation et infrastructures
Introduction à l'importance d'une vision large de la stratégie incluant les concepts de RSE
Étude de cas avec un changement de modèle d'affaires pour aborder la transition écologique
Number of SDG's addressed among the 17
1
Learning delivery
synchrone
Pedagogical methods
Group project 50%
Final exam / Individual work 50%
Module Policies
Catch-up exam
Textbook Required and Suggested Readings
Recommended reading
Robert M. Grant, 2025, Contemporary Strategic Analysis, 12th Edition, Wiley.
Other readings recommended in relation to case studies.
Keywords
Strategy, strategic analysis, decision-making