Code
MUYF STR 3605
Niveau
L3
Discipline
Stratégie
Langue
Anglais/English
Crédits ECTS
3
Heures programmées
35
Charge totale étudiant
60
Coordonnateur(s)
Département
- Management, Marketing et Stratégie
- Programme Bachelor
Equipe pédagogique
Introduction au module
This course develops and understanding of how strategic management decisions are made and are translated into actions. Covering both analytical approaches and enduring successful strategic practices, it focuses on firms facing increasing technological complexity and global competition in their markets and invites students to engage in critical debate concerning current thinking in strategic management. The course provides students with a pragmatic approach that will guide the formulation and implementation of corporate strategies by translating them into concrete business plans.
Finalité d'apprentissage (Bloc de compétences)
- LG2 Avoir la capacité de gérer l'incertitude et la complexité avec précision et rigueur
Objectifs d'apprentissage (compétences mères)
- 2.1 - Identifier et analyser en profondeur les problèmes, les causes et les impacts
- 2.2 - Explorer les solutions, les décisions et leurs impacts relatifs et absolus
- 2.3 - Identifier la ou les solutions optimales et les priorités de mise en œuvre
Contenu : structure du module et agenda
Upon successful completion of the course, students will
• Be familiar with:
- The major strategic tools for analysis and decision-making.
- The current challenges facing strategic decision-makers in environments that are increasingly technologically complex and global.
• Be able to:
- Choose appropriate analytical tools.
- Understand the nature of competitive advantage and how to develop and maintain it.
- Evaluate among alternatives and make convincing decisions based on an understanding of the implications of their implementation.
• Master
- The analytical and synthesis skills and attitudes required to evaluate an organization’s resources and competences and analyse the most significant dynamics in its sectors of activity.
- The application of strategic management principles to different real-world situations.
Contribution à l'atteinte des ODD (Objets du Développement Durable)
9. Industrie, innovation et infrastructures
Introduction à l'importance d'une vision large de la stratégie incluant les concepts de RSE
Étude de cas avec un changement de modèle d'affaires pour aborder la transition écologique
Nombre d'ODD abordés parmi les 17
1
Apprentissage
synchrone
Méthode pédagogique
Group project 50%
Final exam / Individual work 50%
Règlement du module
Catch-up exam
Références obligatoires et lectures suggérées
Recommended reading
Robert M. Grant, 2025, Contemporary Strategic Analysis, 12th Edition, Wiley.
Other readings recommended in relation to case studies.
Mots-clés
Strategy, strategic analysis, decision-making