Code
MGSE STR 4804
Level
M1
Field
Stratégie
Language
Anglais/English
ECTS Credits
3
Class hours
20
Total student load
60
Program Manager(s)
Department
- Management, Marketing et Stratégie
Educational team
Introduction to the module
Digital transformation is influencing organizations in many sectors. Not only are there significant changes in the nature of products and services, but also competitive dynamics, technologies, and critical competencies are being redefined. This course covers fundamentals of digital strategy in a variety of sectors, including public, for profit, and non profit organizations.
Learning goals
- 5. Élaborer une vision stratégique et innovante, en s’appuyant sur les potentiels de l’intelligence digitale et sur un écosystème favorable
Learning objectives
- 5.1 - Monitor global and systemic changes in ecosystems in an international environment with a view to anticipating possible transformations and innovations and proposing proactive and proportionate responses to the major issues and challenges ahead.
Course Learning objectives
At the end of this course, students will be able to:
1.Analyze the external environment of organizations using strategic frameworks such as PESTEL and industry analysis;
2. Evaluate organizational resources, capabilities, and sources of competitive advantage in digital environments;
3.Assess the implications of digital disruption for strategic positioning and business model innovation;
4. Formulate strategic recommendations for existing organizations based on internal and external analysis;
5. Develop and justify a digital startup business model and communicate its strategic value proposition;
Content : structure and schedule
Total: 20 hours (10 sessions of 2 hours).
1.Strategic foundations and external analysis (4h): Strategic choices, mission and vision, PESTEL and industry analysis. Objectives 1 and 4.
2. Internal analysis (2h): Value chains, resources, capabilities, VRIO and competitive advantage. Objectives 2 and 4.
3. Digital disruption and strategic renewal (2h): Dynamic capabilities, strategic adaptation and business model transformation. Objective 3.
4. Business model innovation (2h): Business Model Canvas, Business Model Navigator and digital business models. Objectives 3 and 5.
5. Applied strategic analysis (4h): Company analyses, podcasts, comparative discussions and critical evaluation. Objectives 1–4.
6. Digital entrepreneurship (2h): Startups, funding and the Sequoia pitch framework. Objective 5.
7. Entrepreneurial project and presentations (4h): Development and discussion of startup pitches and individual reflection. Objectives 3 and 5.
Sustainable Development Goals
SDG 9: Industry, Innovation and Infrastructure: The course develops students' ability to analyze technological innovation, digital transformation, and innovative business models.
SDG 12: Responsible Consumption and Production (indirect contribution): The course introduces environmental and sustainability-related factors as elements of strategic analysis and business model adaptation.
Number of SDG's addressed among the 17
2
Learning delivery
synchrone
Pedagogical methods
The course combines interactive lectures, case studies, group projects and practical exercises. Students apply strategic frameworks to real companies through written reports and analytical podcasts. They also develop startup proposals through pitch decks and short-form digital videos. Peer discussions, comparative debates, quizzes and instructor feedback support active and collaborative learning.
Evaluation and grading system and catch up exams
Assessment is based on continuous evaluation through applied projects, written assignments, digital presentations, quizzes and class participation.
Strategic analysis of an existing organization (30%): Written report (15%) and analytical podcast with accompanying script (15%).
Digital entrepreneurship project (30%): Startup pitch deck based on the Sequoia framework (20%) and short-form digital video pitch (10%).
Pre-class quizzes (15%): Assessment of key concepts and strategic analysis frameworks.
Class participation and critical discussions (20%): Contributions to company analysis discussions (10%) and startup pitch evaluations (10%).
Individual written reflection (5%): Critical reflection on the entrepreneurial project.
* Students who do not achieve a passing overall grade are offered a resit examination (CF). The examination covers the main concepts and analytical frameworks taught during the course. The resit examination grade replaces only the original final examination grade; continuous assessment grades are retained.
Module Policies
Professor-Student Communication
● The professor will contact the students through their school email address (IMT-BS/TSP) and the Moodle portal. No communication via personal email addresses will take place. It is the student responsibility to regularly check their IMT-BS/TSP mailbox.
● Students can communicate with the professor by emailing him/her to his institutional address. If necessary, it is possible to meet the professor in his office during office-hours or by appointment.
Students with accommodation needs
If a student has a disability that will prevent from completing the described work or require any kind of accommodation, he may inform the program director (with supporting documents) as soon as possible. Also, students are encouraged to discuss it with the professor.
Class behavior
● Out of courtesy for the professor and classmates, all mobile phones, electronic games or other devices that generate sound should be turned off during class.
● Students should avoid disruptive and disrespectful behavior such as: arriving late, leaving early, careless behavior (e.g. sleeping, reading a non-course material, using vulgar language, over-speaking, eating, drinking, etc.). A warning may be given on the first infraction of these rules. Repeated violators will be penalized and may face expulsion from the class and/or other disciplinary proceedings.
● The tolerated delay is 5 minutes. Attendance will be declared on Moodle during these 5 minutes via a QR code provided by the teacher at each course start.
● Student should arrive on time for exams and other assessments. No one will be allowed to enter the classroom once the first person has finished the exam and left the room. There is absolutely no exception to this rule. No student can continue to take an exam once the time is up. No student may leave the room during an examination unless he / she has finished and handed over all the documents.
● In the case of remote learning, the student must keep his camera on unless instructed otherwise by the professor.
Honor code
IMT-BS is committed to a policy of honesty in the academic community. Conduct that compromises this policy may result in academic and / or disciplinary sanctions. Students must refrain from cheating, lying, plagiarizing and stealing. This includes completing your own original work and giving credit to any other person whose ideas and printed materials (including those from the Internet) are paraphrased or quoted directly. Any student who violates or helps another student violate academic behavior standards will be penalized according to IMT-BS rules.
Textbook Required and Suggested Readings
Readings: Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation. Wiley.
Gassmann, O., Frankenberger, K., & Csik, M. (2014). The Business Model Navigator. Pearson.
Porter, M. E. (1996). What Is Strategy? Harvard Business Review.
Teece, D. J. (2010). Business Models, Business Strategy and Innovation. Long Range Planning.
Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution. W. W. Norton.
Keywords
Digital Strategy; Strategic Analysis; Competitive Advantage; Digital Transformation; Strategic Renewal; Business Model Innovation; Digital Entrepreneurship; Digital Platforms.