Code
MGYE MKT 5753
Niveau
M2
Discipline
Marketing, commercial
Langue
Anglais/English
Crédits ECTS
2
Heures programmées
28
Charge totale étudiant
10
Coordonnateur(s)
Département
- Management, Marketing et Stratégie
Equipe pédagogique
Introduction au module
Understand the workings of globalization
Supporting companies in the new competitive conditions
Improving the prospects of development and international expansion of business
Adapt products and services in a dual concern for profitability and matching demand
optimize their internal and external communication
Objectifs d'apprentissage (compétences mères)
- 3.2 - Communiquer de manière efficace et pertinente, à des fins de formation, de transfert de connaissances, de compétences ou d'innovation, en français et dans au moins une langue étrangère, dont l'anglais, et dans un contexte global et multiculturel.
Traits de compétences
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This course focuses on aligning the company’s international trade and marketing strategies to maximize its Organizational Learning and Knowledge Management capabilities in the global market environment and achieve competitive advantage.
Contenu : structure du module et agenda
The course will be sequenced in 4 modules of 7 hours:
1. Global business environment and impact on global trade
2. International trade and export organization
3. International marketing strategy
4. International communication
Contribution à l'atteinte des ODD (Objets du Développement Durable)
ethics ODD 17; la connaissance des évenèments et situations à l'étranger permettent à l'étudiant d'appréhender le monde
education de qualité en leur permettant de prendre du recul, de comparer les situations existantes
Nombre d'ODD abordés parmi les 17
2
Apprentissage
synchrone
Méthode pédagogique
The semester grade is calculated out of 4 group works (1for each model) and individual participation, catch up exam is an individual case study
Système de notation et modalités de rattrapage
Case analyses, exercises and other forms of group work: 40%
Presentation and final control: 60% (30% for final control and 30% for oral presentation)
CF2 :
Etude de cas asynchrone.
Règlement du module
Class attendance and active participation are mandatory in the course and comprise part of the assessment process.
Références obligatoires et lectures suggérées
Main books:
• International trade. The basics. J. Poon, D. L.Rigby, 2017
https://www.vitalsource.com/en-uk/referral?term=9781317580904
• International trade: trade and policy, global edition. Krugman, Obstfeld, Melitz, 2017
https://www.vitalsource.com/en-uk/referral?term=9781292060439
Additional reading:
• Deresky, H., International Management: Managing Across Borders and Cultures, Text and Cases, Global Edition, 9/E, 2016, Pierson
• BRETT, J., BEHFAR, K., & KERN, M.C. :“Managing multicultural teams”, Harvard Business Review, 2006, p. 85-91
• COX, T. : “The multicultural organization”. Academy of Management Executive. 1991
• LEWIS, R.D.. : When Cultures Collide: leading across cultures. 2006
• Albaum G., Duerr E., « International export management »
Interesting links:
• http://geerthofstede.com/culture-geert-hofstede-gert-jan-hofstede/6d-model-of-national-culture/
• http://www.doingbusiness.org/
• http://www.heritage.org/index/
• http://reports.weforum.org/global-competitiveness-report-2015-2016/
• http://www.transparency.org/
• http://www.worldbank.org/
https://www.wto.org/
Mots-clés
international, trade, marketing