Bases de marketing

Acquis d'apprentissage

At the end of the class, students will be able to :
- understand the main marketing concepts
- analyze and put into practise the marketing process through reading, exercises and case studies.

Contenu

In class, students will be asked to think about the following issue : how to use marketing concepts in order to solve management issues corporation is confronted to ?

The class will be organized as following :
- presentation of the key marketing concepts
- application of the concepts to an organization through reading and exercises

PGE-1 - Acquire fundamental skills
PGE-2 - Generate new ideas
PGE-7 - Become immediately operational on the job market

Prérequis

Aucun

Evaluation

Pas d'évaluation, mais un programme de travail individuel sera défini et exigé pour les étudiants qui manifesteraient de très grosses lacunes.

Approches pédagogiques

Lectures, practical exercises.

Programme

Programme grande école