Marketing in a Digital World
Catalogue des cours de Institut Mines-Télécom Business School
Code
MKT 6501
Niveau
PostGraduate (MBA)
Domaine
Marketing, commercial
Langue d'enseignement
English
Crédits ECTS
3
Heures programmées / Charge de travail
35 / 125
Responsable(s)
- EPINETTE Olivier
- GUYON Sylvie
- SIDABRAITE Rita
Département
- Admissions/Inscriptions/Scolarités
- Direction des Formations et de la Pédagogie
Equipe pédagogique
- EPINETTE Olivier
- GOUDEY Alain
Objectifs
Master techniques used in business management and be able to combine them to create or develop a business
Contenu
At the end of the seminar, the participant should be able to:
• Create a competitive marketing strategy, even in a moving technological
• Imagine products and services, communication tools, pricing policies and distribution techniques
• Identify managerial and societal implications of digital marketing tools
• Understand future challenging elements for marketing managers
• Decide more easily in a context of moving technological markets
eMBA-1: To develop core managerial competencies
Prérequis
Mots-clés
Evaluation
• 75% of the mark is based on two oral defenses made by pairs
• 25% of the mark concerns individual involvement in discussions and presentations during the class
Approches pédagogiques
The pedagogy mixes readings, theoretical presentations and practicing through business cases.
Programme
MBA