Entrepreneurship

Introduction

This course is an introduction to the world of entrepreneurship and gives students the opportunity and tools to create a virtual start-up

Acquis d'apprentissage

The objectives of this course are for students to increase their knowledge of business English through the theme of entrepreneurship, and to apply this knowledge to the creation in teams of a virtual start-up. The course focuses on the four core language skills (reading, writing, speaking and listening) but also aims to improve the student’s confidence in presenting their ideas to others.

Contenu

This course introduces students to the world of business via the themes of entrepreneurship and start-ups. They will learn the basic language and notions of business English and apply this to the creation of a virtual start-up. Every class has some structured language work, using different forms of media, based on the necessary building blocks to launch a new venture (finding the idea, recruitment, funding, marketing, advertising etc). Then, with the additional use of case studies, the students work towards the creation of a start-up in teams.

Attentes du cours

Students should expect a high degree of interaction and participation. Students will also work to improve their oral, negotiating, presentation and team-based skills
It is important to note that presence is an essential part of this course given its format and emphasis on team activities. Any unjustified absences will seriously impact your overall grade.

Evaluation

Continual assessment and a final exam (CF1)
All grading will be on a scale of 0-20.
CC = 50% including presence, participation, homework assignments, classroom activities.
Validating the Tandem course will add 2 bonus points in the continuous assessment grade of the corresponding language course.
Chaque absence non justifiée entrainera 1 point en moins sur la note de CC.
CF1= 50% Power Point presentation of your group start-up plus written handout to be handed in at the same time.

Programme

Programme grande école,Programme Ingénieur,Programme Bachelor

Plan du cours

Course outline:
(Please note the syllabus is tentative and can be subject to change).
1. Setting up a Business and Company Organisation
2. Management and Recruitment
3. Project and Competitive Analysis
4. Banking
5. Marketing
6. Advertising
7. Company Performance and Describing Trends
8. Negotiating