MPYE MKT 7405
To understand the concepts and methodologies used for marketing research. At the end of this course, students will be able to identify opportunities for marketing research and use the appropriate tools and methodology. They will be able to conduct any type of research and present findings to a company.
Become immediately operational within a company or a research / consulting structure in a position developing acquired professional and academic skills
Bases du Marketing et des statistiques
Class participation : 10%
Quiz : 40%
Project presentation: 50%
Lectures, case studies, student research project, presentations.
Master of Science