Advanced B to B Marketing in Telecommunications

Catalogue des cours de Institut Mines-Télécom Business School

Code

MPYE MKT 7402

Niveau

MSc

Semestre

Year

Domaine

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

3

Heures programmées

21

Charge de travail

45

Coordonnateur(s)

Département

  • Direction des Formations et de la Pédagogie

Acquis d'apprentissage

Define the specificities of BtoB marketing
Examine the implications for management and marketing
Analyse the nature and effects of relationships and networks
Apply BtoB marketing in the context of ICT industry

Contenu

Acquire in-depth knowledge in a specific area of study integrating technology and management

Be apple to apply this knowledge and to reason beyond the classical theoretical model

Be prepared to take on responsibilities at an international level in the field of digital economy

Evaluation

Personal work, teamwork, test

Approches pédagogiques

Course, case studies, student’s presentations

Programme

Master of Science

Fiche mise à jour le 06/05/2019