Advanced B to B Marketing in Telecommunications

Acquis d'apprentissage

Define the specificities of BtoB marketing
Examine the implications for management and marketing
Analyse the nature and effects of relationships and networks
Apply BtoB marketing in the context of ICT industry

Contenu

Acquire in-depth knowledge in a specific area of study integrating technology and management

Be apple to apply this knowledge and to reason beyond the classical theoretical model

Be prepared to take on responsibilities at an international level in the field of digital economy

Evaluation

Personal work, teamwork, test

Approches pédagogiques

Course, case studies, student’s presentations

Programme

Master of Science