Data Driven Marketing

Catalogue des cours de Institut Mines-Télécom Business School

Code

MGSE MKT 6508

Niveau

MBA

Domaine

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

2

Heures programmées

12

Coordonnateur(s)

Département

  • Management, Marketing et Stratégie

Acquis d'apprentissage

The course will answer to these questions :
- What is data driven marketing ? From direct marketing to data driven marketing.
- What is the role of technologies in a data driven marketing ?
- What are the objectives of a data driven marketing (Strategy, Sales, Communication, Customer Relationship marketing, Pricing) ?
- What are the data used in marketing ?
- How to collect data ?
- How to analyse data in marketing ?
- What are the decisions taken in data driven marketing ?

Programme

MBA

Fiche mise à jour le 30/07/2019