Data marketing : Automated customer journey

Catalogue des cours de Institut Mines-Télécom Business School

Code

MGSE MKT 6512

Niveau

MBA

Domaine

Marketing, commercial

Langue

Anglais/English

Crédits ECTS

3

Heures programmées

18

Equipe pédagogique

Acquis d'apprentissage

Show students the value of marketing knowledge to enrich data

Help them to create relevant marketing indicators to improve customer experience
Provide skills and tools for an effective enterprise-wide collaboration on the optimal use of data

Programme

MBA

Fiche mise à jour le 30/07/2019